Remove Brands Remove Consumers Remove Hospitality Remove Multi-Channel
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SevenRooms Selected as a Marriott International Preferred Restaurant Technology Provider

CSM Magazine

The global technology platform will power personalised guest experiences to increase revenue while providing deeper guest insights for the global hospitality company. SevenRooms is currently live across 25 countries at Marriott brands including W Hotels, The Ritz-Carlton, St.

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Marketing predictions CMOs need to consider in 2018

Alida

Brand management becomes holistic. Thinking about the bigger picture isn’t anything new for CMOs, but Forrester says looking at their brand holistically will be imperative in 2018. This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered.

2018 0
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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

In the dynamic world of hospitality, the ability to manage and enhance the guest experience often spells the difference between those who win and those who get left behind. With the prevalence of online reviews and social media, managing and enhancing guest experiences is crucial to maintaining a positive brand image.

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Brand Move Roundup – April 21, 2020

C Space

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

2020 52
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Reputation management: Which industries need it the most?

BirdEye

It’s essential to keep an eye on online reviews or feedback, thoughtfully assess the vibes out there, and shape those chats to show off the best side of your brand. These high-risk, public-facing sectors often share traits like: Direct consumer impacts: When things go wrong in these sectors, it’s not just a minor setback.

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5 Retail Innovation Trends That Reshaped 2019

Oracle

Today, the customer experience isn’t bound to any one physical or digital space, as 73% of consumers use multiple channels to shop , according to a Harvard Business Review study of 46,000 shoppers. As of 2018, according to Gartner , “66% of analyzed brands have adopted a social commerce feature within the past year.”

Retail 74
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NPS Benchmark for Industries and Affecting Factors

SurveySensum

A good resource to go to for this information is the 2021 Satmetrix Net Promoter Benchmarks report (for US consumers). The survey was conducted for 221 brands in 23 industry sectors covering a whopping 65,000 respondents. So, what constitutes a good NPS score for the hospitality industry may not apply to the retail industry.