Comm100

NOVEMBER 6, 2017

Social media is a modern day holy grail for businesses: should your company achieve a successful social media strategy, the promise is happiness (for you and your customers), abundance (of engagement and incoming cash flow), and longevity (of your corporation… social media is, after all, a major driver of what keeps businesses relevant nowadays).

Social Media 62

Social Media Customer Service White Paper Airlines 62

Comm100

OCTOBER 17, 2017

With the fame came a wave of social media engagement. New customers and fans of the show posted comments and reviews of Amy’s Baking Company to social media channels like Facebook, Yelp, Twitter, and Reddit. The problem is, although many companies already use social media, they aren’t using it the right way.

Social Media 52

Social Media Customer Service Download Customer Care 52

Comm100

OCTOBER 11, 2017

Once you decide to engage in social media customer service, the next step is coming up with an effective strategy for implementing it. You know the “what” and they “why” of social media support, but who within your company should be the one to own this new platform? Introduction. Should it be customer service?

Social Media 49

Social Media Customer Service Strategies Customer Service Download 49

Beyond Philosophy

SEPTEMBER 13, 2016

Saying that today’s consumers and employees are ‘savvy’ is only scratching the surface of their awareness, sophistication, and levels of discrimination in identifying what is real and what is fake. To summarize, stakeholders now expect more from social media, and are using it more, and more effectively, than ever before.

Social Media 136

Social Media White Paper Multi-Channel B2C 136

Comm100

JANUARY 6, 2022

In a 2021 Harvard Business Review white paper on customer experience , eight executives from a variety of organizations and industries provided their definition for what CX is, and how it’s measured. This means allowing customers to connect via live chat, chatbot, email, social media, SMS, and knowledge base. Accessible.

2022 91

2022 Customer Experience Omnichannel White Paper 91

SurveySparrow

MAY 29, 2020

According to Neilsen , your brand voice can have a huge impact on your customer’s trus t. Customers will surely spend money on a brand that they think is reliable. It takes time to identify the kind of brand voice that you want for your business. What is a brand voice? How to Establish Brand Voice? White paper.

Brands 52

Brands Social Media White Paper Reference 52

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. B2B marketing is about building lasting relationships; consumer marketing is about making an instant impression.

B2C 85

B2C B2B Marketing White Paper 85

Customers That Stick

SEPTEMBER 18, 2014

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)? Here’s a look at how to target Millennials effectively through loyalty programs.

Loyalty Programs 133

Loyalty Programs Loyalty White Paper Social Media 133

Comm100

JANUARY 21, 2020

Here are four elements to consider, plus some customer service best-practices to make the most of them: Social media vs. SEO reach. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine. Remember: Mind your response time. B2B vs. B2C conversion.

Customer Journey 84

Customer Journey Social Media B2C Omnichannel 84

ShepHyken

JUNE 24, 2019

Forbes) Dartmouth business school Vijay Govindarajan and author of The Innovator’s Dilemma describes three barriers to brand survival in a changing world. Small Business Trends) To rake up great customer reviews or blow up on social media, it comes down to good ole genuine customer support.

Article 114

Article 2019 Customer Service Poor Customer Service 114

Kayako

MAY 13, 2022

In recent years, the rise of social media put the customer in charge of the brand conversation. In fact, 79% of US consumers say they have used a self-service portal for customer service, and 88% of customers expect companies to have self-service options. White papers. A branded, customized Help Center.

White Paper 110

White Paper E Commerce E-support Customer Satisfaction 110

Comm100

JANUARY 14, 2020

According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. Today, consumers use an average of almost six touchpoints with nearly 50% regularly using more than four. This post includes highlights from our Omnichannel white paper.

Omnichannel 40

Omnichannel White Paper 2020 Social Media 40

Comm100

FEBRUARY 19, 2020

Whether you work in a B2B or B2C industry, you can identify your VIPs either by demographics, or by their activity with your brand. A VIP could be a valued long-term customer, a new prospect who’s on the edge of making a purchase, or a cranky client who’s at risk of harming your brand’s reputation. The Exceptionally Angry Customer.

White Paper 64

White Paper B2C Social Media E-support 64

Comm100

JANUARY 21, 2020

Social media vs. SEO reach. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine. On social media, initial inquiries about a product can be made in the comments section or a direct message to your company. B2B vs. B2C conversion.

Customer Journey 40

Customer Journey White Paper Social Media B2C 40

CSM Magazine

OCTOBER 16, 2020

According to a Global Consumer Banking Survey by Ernst & Young, consumers want to trust and engage deeper with banks, lenders, and credit unions. For this reason, experts propose a mix of: Email marketing; Social media channels; Branded apps, etc. Others use social media. Bottom Line.

Customer Retention 52

Customer Retention White Paper Multi-Channel Social Media 52

Magellan Solutions

MARCH 17, 2021

Customers are made up of your industry and brand. Lead generation is the process of attracting potential consumers or clients. This is because purchasing for a business is slower than that of a consumer. White papers . Social Media. Can social media actually increase B2B sales? .

B2B 52

B2B White Paper Social Media Advertising 52

Comm100

FEBRUARY 19, 2020

Whether you work in a B2B or B2C industry, you can identify your VIPs either by demographics, or by their activity with your brand. A VIP could be a valued long-term customer, a new prospect who’s on the edge of making a purchase, or a cranky client who’s at risk of harming your brand’s reputation. The Exceptionally Angry Customer.

White Paper 40

White Paper B2C Social Media E-support 40

Comm100

APRIL 6, 2020

There aren’t many concepts that in the space of ten years have transformed from an unknown theory to an essential strategy that almost no brand can succeed without. Comm100’s customer engagement platform helps businesses provide digital omnichannel support and service to their customers via live chat, email, SMS, or social media.

Omnichannel 52

Omnichannel Customer Engagement Engagement White Paper 52

Hallmark Business Connections

AUGUST 11, 2021

What has made the brand so successful (PetSmart acquired it for $3.35 What has made the brand so successful (PetSmart acquired it for $3.35 This thoughtful direct mail content also goes digital, as delighted pet owners are moved to share their experiences across social media channels.

Marketing 74

Marketing Magazine White Paper Social Media 74

Comm100

JANUARY 14, 2020

According to Marketing Week, 15 years ago the average consumer used two touch-points when making a purchase and only 7% regularly used more than four. Today, consumers use an average of almost six touch-points. No more social media queries getting sent to the marketing team, who then emails them to customer service.

Omnichannel 52

Omnichannel 2020 White Paper Social Media 52

SurveySparrow

APRIL 11, 2021

Brands will understand what each buyer is looking for at different points in the sales cycle. Create brand ambassadors: When you nurture your leads, you are more likely to turn them into brand ambassadors once they realize as a customer that you are all that you promised to be. Have they filled any opt-in forms? Signup for Free.

Social Media 98

Social Media Metrics Webinar Demo 98

Eptica

FEBRUARY 6, 2019

For deeper insights you need to analyze the many real interactions that your organization has with customers every day, such what they say on email, chat or social media. Listen to staff – and support them Customer service staff are on the frontline, acting as ambassadors for your brand. Share this page on: Tweet.

2008 73

2008 White Paper 2019 Automotive 73

CSM Magazine

MAY 20, 2020

You may have a great product that solves particular problems for a certain demographic of consumers, but it will do you no good if those consumers haven’t heard of it. You can’t market your brand properly if you don’t have your target customer in mind. Social media marketing. What is your social brand voice?

Social Media 52

Social Media 2020 White Paper ROI 52

Beyond Philosophy

MAY 14, 2015

Source: North American Consumer Technographics Customer Life-Cycle Survey 1, 2014, Forrester.com.). One of the reasons your Customers’ trust you is because you deliver consistently on your brand promise. (Source: Brian Manusama, Gartner.com ). Clearly, more Customers want self-service options.

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White Paper 2014 2015 2012 160

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization.

Financial 144

Financial White Paper Books Airlines 144

ProProfs Chat

NOVEMBER 29, 2019

This is exactly what customers expect from a brand when they approach them for support. They’ll even read white papers and live chat statistics to understand the current trends of the customer support industry. Customers like that they can privately engage with a brand, express their concerns and get immediate solutions.

2020 90

2020 E-support 2018 Hospitality 90

Solvvy

SEPTEMBER 17, 2022

Articles, white papers, and e-books. Statista reports that 88% of consumers expect brands to have an online self-service portal. Furthermore, those sites may paint your brand in a negative or unflattering way. Salesforce reports that 85% of consumers expect consistent interactions when engaging with a business.

Customer Service 62

Customer Service E-support Article Document 62

Comm100

OCTOBER 8, 2016

But 68% of consumers will not go back to a provider once they’ve left, and 80% of them believe the company could have done more to retain their business in the first place. Newsletters, texts, and social media updates can help keep inform your customers about your latest blog posts. Increase your social media presence.

Customer Retention 60

Customer Retention Loyalty Loyalty Programs Social Media 60

Comm100

APRIL 8, 2016

But if you focus on conducting your own research, you may find that you can better reach them through another social media platform, like Instagram or Tumblr (where, perhaps, you have less competition). “A brand for a company is like a reputation for a person. There are two edges to the social media sword.

Customer Service 43

Customer Service Social Media White Paper Call Center 43

Comm100

FEBRUARY 7, 2018

Additional Considerations for Social Media Software. Will the vendor provide a robust knowledge base for self-education and training, including blog posts, white papers, eBooks, and multimedia content? Does the CRM software vendor have social media and email integrations? Getting to Know the Vendor.

Customer Engagement 41

Customer Engagement Engagement Social Media White Paper 41

Bold360

MARCH 23, 2017

Your own power as a company now comes from engaging with empowered customers, making the key contenders in this decade businesses like Facebook and Apple who have always encompassed the connection to customer experience within their brand. Messaging platforms have now surpassed social media in terms of monthly active usage.

Customer Service 58

Customer Service White Paper Download Touchpoint 58

Currency Alliance

JANUARY 24, 2018

If you’re unlucky enough to have been the prettiest person in a packed bar, you’ll know how it feels to be a consumer in the age of big tech. The supply of attention remains fixed; but globally, industrial oversupply of commodities, goods and labor is creating ever more products, ever more brands, and ever more demand for your attention.

Advertising 49

Advertising Retail Consumers Social Media 49

Bold360

NOVEMBER 30, 2016

In other words, a customer or prospect may ask a question about a product via the company’s built-in chat function on its website or through third-party platforms like Facebook and Slack, where consumers are increasingly engaging brands. Screenshot via UptoDown.com. Why You Need a Chat Bot Strategy.

Definition 104

Definition ROI White Paper 2016 104

LiveChat

NOVEMBER 16, 2018

From becoming “friends” with customers via social media to getting inside their pockets via smartphone apps to offering customer support 24 x 7 x 365, businesses have pulled no stops at pleasing the customer in the race for market domination. Do they spread your brand message? is definitely the blog post.

Poor Customer Service 45

Poor Customer Service White Paper Call Center Customer Service Representative 45

Comm100

DECEMBER 8, 2017

But it’s not just business — saying thanks is an important part of any social exchange. We thank each other for holding the elevator, for commenting on our photos on social media, and for giving us gifts. What’s better than a thank you letter to a customer on white paper? How are you going to thank them?

Social Media 53

Social Media Return on Investment White Paper Customers 53

Comm100

JANUARY 5, 2017

Keep your email marketing design as clean and as straight forward as possible, and make your active offers easy to find on your website and social media. Your customer’s special request is too time or resource consuming, and is not something that you could provide all future customers. to act as a preventative measure.

White Paper 43

White Paper Social Media Download Customer Service Representative 43

Magellan Solutions

MAY 3, 2020

It’s easy to advertise your products and services, as well as marketing your brand to the widest possible audience. It covers link building, content marketing, keyword research, and even optimization of meta tags, social media, and images for search engines. Develops an IT company’s brand. Keep on reading.

Social Media 52

Social Media White Paper Marketing Competitive Advantage 52