Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

Optimove

MARCH 12, 2020

Are we witnessing these days the final verdict on the oldest question in marketing? Of course, though, this is far from being the only impact of the coronavirus outbreak on retail, marketing, and many other fields. Crises – like sports – don’t just build character; they reveal it. Is there actually such a thing as bad publicity?

Marketing 52

Marketing Multi-Channel Sports B2C 52

Optimove

NOVEMBER 2, 2022

Standing out among the crowd as marketers increase their email activity around the competition is a daunting task. Retail brands are already planning a flood of emails around the matches. Speaking of voting – trying it out in your email campaigns is a great marketing technique! 4 – Think “multi-channel”.

Multi-Channel 52

Multi-Channel Social Media Sports Interaction 52

Beyond Philosophy

FEBRUARY 17, 2020

Technology, human behavior, Customer Experience are intersecting through the use of Artificial Intelligence (AI) and taking marketing in a new direction. Specifically, it relates to how brands and consumers are going to communicate through messaging and social media. . In other words, brands behave like humans in these channels.

Social Media 166

Social Media Call Center 2016 Multi-Channel 166

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. To avoid this fate, you can take an approach that makes your brand messaging much more compelling — storytelling. Think multi-platform.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

Optimove

DECEMBER 16, 2021

“You win some, you lose some,” Rony Vexelman, Optimove’s newly-promoted VP Marketing, wrote on LinkedIn yesterday, before adding that “Sometimes you win a lot of them.” What we think stands at the heart of these recognitions is how we empower brands to create and manage large-scale, customer-led journeys.

Multi-Channel 52

Multi-Channel Sports Entertainment 2022 52

Optimove

NOVEMBER 14, 2019

Optimove has partnered with world-class vendors of marketing, customer communication and operations infrastructure platforms, to provide a true end-to-end solution for highly effective customer marketing. The company is present in all major gaming markets in the world.

Multi-Channel 40

Multi-Channel 2008 E Commerce Sports 40

C Space

APRIL 21, 2020

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

2020 52

2020 Brands Hospitality Entertainment 52

C Space

APRIL 6, 2020

The Brand Move Roundup – April 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. AWMH has pledged $100,000 to this fund,” stated the group.

2020 52

2020 Brands Hospitality Healthcare 52

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming. This makes sense.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming. This makes sense.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. Table of contents What is a drip campaign?

Marketing 109

Marketing Multi-Channel Events Demo 109

ReviewTrackers

MAY 18, 2023

Beyond monitoring and responding to reviews, marketers are developing various strategies in order to get more reviews. Not only does getting more reviews boost your search engine visibility and performance; it also helps you foster trust and strengthen your brand reputation in places where consumers are looking and talking. The result?

Brands 123

Brands Multi-Channel Automotive Sports 123

Guavus

FEBRUARY 11, 2019

Service providers are sitting on more marketable data than even Google — but they’ve been slow to harness it for profit. A study conducted by Ovum Research last year, for example, found that 67 percent of brands consider telecom operators a better original source of data insights than Google, Apple, and Samsung.

Insights 51

Insights Marketing Customer Experience 2018 51

Thunderhead

JULY 15, 2019

Each individual journey then forms naturally, across channels and along the path of ‘least effort’. Covering the full breadth of customer channels and touchpoints (virtual and physical), the potential opened up by an Intent-Driven Journey approach is significant. Intent: The firepower behind customer-driven journeys.

Multi-Channel 65

Multi-Channel Touchpoint Customer Centricity Call Center 65

SurveySensum

MAY 20, 2020

The impact of COVID-19 has been felt by every small and big business and the marketing leaders need to rise above these disruptions and adapt to the New Normal that is evolving. Empathy and Emotions will be key behavior and brands focusing on these will sustain the crisis and would come stronger and survive in the new world.

Customer Experience 52

Customer Experience Social Media Banking Healthcare 52

Optimove

MAY 4, 2022

And it’s just the beginning, as more and more brands are adopting a personalization-at-scale strategy. ” From a technical standpoint, a smart customer data platform (CDP) would have to be in place, along with AI-led orchestration capabilities and all the execution channels. .” These are the basics. Always on the go.

Marketing 52

Marketing Multi-Channel Sports Healthcare 52

CSM Magazine

JUNE 7, 2023

MSG Networks services America’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut and Pennsylvania, telecasting hundreds of live professional games and a compelling lineup of critically acclaimed original programming. MSG Networks is part of the Sphere Entertainment Co.

Sports 52

Sports Entertainment Multi-Channel Social Media 52

BirdEye

APRIL 6, 2023

Conduct market research : Thorough market research helps prove the viability of your business ideas. Market research helps you conceptualize how best to package your product to address the needs of your industry. Affiliate marketing 9. It can define the competitive landscape and identify your target audience. Coaching 10.

2023 98

2023 Insurance Social Media Transportation 98

ReviewTrackers

MARCH 8, 2018

Beyond monitoring and responding to reviews , marketers are developing various strategies in order to get more reviews. Not only does getting more reviews boost your search engine visibility and performance; it also helps you foster trust and strengthen your brand reputation in places where consumers are looking and talking.

Multi-Channel 94

Multi-Channel Automotive Sports Hospitality 94

Totango

AUGUST 11, 2022

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Online brand advocacy. One application of this strategy is using the communication channels your customers prefer.

Net Promoter Score 109

Net Promoter Score Social Media Customer Journey Mapping Multi-Channel 109

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization.

Financial 144

Financial White Paper Books Airlines 144

Avaya

AUGUST 21, 2017

The sports fan experience—the way we consume and immerse ourselves in sports on site, at home, in a pub, pre-season, live, or in retrospect—is interwoven with digital tech. Sports fans are focused and engaged, with instant mobile access to info and entertainment. And it all competes with the in-stadium experience.

Sports 50

Sports Entertainment Social Media Events 50

Kustomer

JUNE 3, 2021

Change is hard, especially for big brands like Zwift that require an entire support team of expert representatives to provide the best experience for users. When agents have a ticket counter or “deli” mentality , they don’t truly understand the why behind CX and how it helps brand loyalty in the long run. Eric Chon: (00:26).

Omnichannel 59

Omnichannel Multi-Channel Document Sports 59

Avaya

AUGUST 15, 2016

The professional sports industry in North America is projected to reach $73.5 billion by 2019 (PwC Sports Outlook Study). But how do sports clubs and stadium operators ensure that they’re getting their piece of the industry pie? Take the top 4 professional sports leagues in North America: NFL, NBA, NHL, and MLB (Statista 2016).

Sports 41

Sports 2016 Events Multi-Channel 41

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. as some of the major causes.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Sports 40

Sports Marketing Multi-Channel Entertainment 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Sports 40

Sports Marketing Multi-Channel Entertainment 40

BirdEye

SEPTEMBER 14, 2022

If you’re a plumbing company, you know that marketing is essential to your success. But what are the best marketing strategies for plumbers? In this guide, we’ll go over a variety of marketing strategies plumbers can use to get more leads and make more sales. Table of contents What is plumbing marketing?

Marketing 98

Marketing Social Media Advertising Multi-Channel 98

Martin Hill-Wilson

AUGUST 27, 2015

Here are some scenarios which illustrate this point: If customer lifecycle management matters to an organisation’s growth and profitability, then the normal way that marketing, sale and service teams go about their business cannot be seen as fit for that purpose. Imagine trying to coach a sports team remotely.

Multi-Channel 53

Multi-Channel Sports Social Media Customers 53

LiveChat

MARCH 20, 2018

The interaction that a customer has with a brand throughout their business lifecycle is customer experience. Invest in all channels that can help in improving your customers’ experience. In recent years, several marketers are increasing grasping the opportunity offered by social media to enhance their customer experience.

Social Media 60

Social Media Customer Retention Multi-Channel Metrics 60