Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

SurveySensum

JANUARY 18, 2024

Imagine this: you’re a business owner eagerly waiting for your latest marketing campaign to take off. Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. This is where SMS automation comes in as a powerful tool to enhance your marketing efforts.

Marketing 52

Marketing Fashion Demo Customer Journey 52

SurveySensum

SEPTEMBER 21, 2023

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Facilitate Communication: Make it easy for customers to express their needs and feedback.

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. There is huge market pressure to make great deals. But even these leading travel brands can do better. Things are improving for the travel industry, but the biggest multipliers of customer satisfaction seem largely to be left behind. This makes sense in some capacity.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Experience Investigators by 360Connext

JULY 13, 2015

We put the many prospects in the top, they travel willingly and orderly through the funnel, and POP! But customer experience travels on, past the prospecting and sales phase and well into the relationship with the customer. How often do you reach out with relevant, personalized communications? That’s a huge opportunity.

Customer Journey 259

Customer Journey Customer Journey Mapping Social Media Travel 259

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Magazine 52

Magazine Loyalty Innovation 2020 52

Optimove

APRIL 2, 2020

In the past few weeks, I have had many meetings with clients – b2c/d2c brands from different verticals – who all seem to ponder over the same question: what’s the best way to communicate with your customers in such uncertain and sensitive times? In many ways, it means marketers need to adapt and to reinvent themselves.

Communication 52

Communication Entertainment Sports Workshop 52

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Currency Alliance

MARCH 24, 2020

Currency Alliance is offering fee-free exchanges of loyalty currencies, between travel and non-travel brands, for the next six months. Travel brands are suffering from Covid-19 more than most, with the grounding of aircraft, and very low occupancy for those hotels which have not yet closed. Implementation details.

Travel 40

Travel Loyalty Programs Airlines Hotels 40

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs 2011 40

ShepHyken

OCTOBER 11, 2021

The topics covered include quick response times, providing self-service options, different ways customers can communicate with you (phone, email, chat, text, etc.), Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? And, it’s not about being “over-the-top,” but simply doing what customers expect.

2021 72

2021 Article Customer Service Hospitality 72

Kitewheel

FEBRUARY 11, 2020

There are two core ways that theme parks have gotten smarter about queue management that the travel industry can learn from. This tip is one that some travel brands have already implemented. Include one or two skip-the-queue passes when new customers sign up for your loyalty program and download your app.

Airlines 52

Airlines Loyalty Programs Travel Download 52

InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. These include online travel agencies (OTAs), social media, mobile apps, and brand websites.

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

CSM Magazine

FEBRUARY 25, 2021

Most millennials would scoff at the idea of travelling to a high street betting office, filling out a paper betting slip and waiting in a queue to place a bet on their favorite sport with paper money. Communication is Key. Communication is a two-way street that requires listening to messages as much as you deliver them.

Sports 52

Sports Customer Service Loyalty Programs Travel 52

ClearAction

DECEMBER 11, 2016

2 Companies that foster communication or central supervision among managers of different types of customer experience (CX) endeavors demonstrate better results than other companies. Anyone communicating with customers. Setup and foster communication channels for them to keep one another informed.

Customer Experience 73

Customer Experience Net Promoter Score Loyalty Programs 2010 73

Magellan Solutions

MAY 10, 2021

Booking travel arrangements for weekend trips or vacations. This results in a great digital marketing decision on your part. Blog posts could serve as a star for communications between you and your audience. Below are some of the customer service we offer: Loyalty programs. Marketing strategy. Replacements.

Social Media 52

Social Media Advertising Loyalty Programs Blog 52

Magellan Solutions

FEBRUARY 11, 2021

Booking travel arrangements for weekend trips or vacations. This results in a great digital marketing decision on your part. Blog posts could serve as a star for communications between you and your audience. Below are some of the customer service we offer: Loyalty programs. Personal Tasks. Content Creation.

Social Media 52

Social Media Hospitality Loyalty Programs Travel 52

Currency Alliance

OCTOBER 11, 2018

The hotel market is becoming more competitive, with a larger share of wallet being spent on a greater variety of services. And while some of the market diversification comes from the likes of Airbnb, some of it comes from hotel brands themselves, filling more varied market gaps with more interesting services and experiences.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

DECEMBER 13, 2017

However, what isn’t being discussed so much is what GDPR means for customer loyalty. And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant. But is GDPR all bad news for merchants and travel suppliers? Brands are right to be a bit worried.

Loyalty 40

Loyalty Loyalty Programs Travel 2018 40

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do?

2023 98

2023 Return on Investment Social Media Sales 98

SurveySensum

JANUARY 26, 2024

Crafting Compelling Content : Strategic marketing campaigns play a pivotal role in capturing the attention of your target audience. Ensuring a Positive Industry Reputation : Word of mouth travels fast, especially in the digital landscape. So, what strategies do you need to use at this stage?

Customer Journey 52

Customer Journey Social Media Touchpoint Webinar 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SurveySensum

JULY 13, 2023

Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyalty programs. To assess the user-friendliness of your loyalty program.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

JULY 13, 2023

Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyalty programs. To assess the user-friendliness of your loyalty program.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

SEPTEMBER 26, 2023

Have you ever poured your heart and soul into creating a product, only to find that it languishes in the market, struggling to gain traction? Create detailed profiles of your ideal customers for personalized marketing and messaging. Measure the Effectiveness of Your Loyalty Program – Request a Demo 8.

Management 52

Management Demo User Experience Measurement 52

CustomerSuccessBox

FEBRUARY 23, 2022

Customer acquisition is based on an established marketing strategy. The aim is to attract attention and build loyalty among potential customers. Rule#2: Loyalty programs. Learning Resource – Customer Marketing Guide. In the content you create, you need to communicate that you are solving your problem.

Multi-Channel 52

Multi-Channel Advertising Social Media Customer Retention 52

SurveySparrow

JANUARY 7, 2021

If we look back in 2017 , 28% of the SMBs used to spend only 3-5 hours on social media marketing, 27% spend less than 1 hour! . 52% of customers are changing their purchasing behavior, and 65% are postponing travel and purchases. Customer will Look for Real-time Communication. billion by 2024. 2020 was an eventful year!

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

C Space

JULY 2, 2020

Demand is coming back slowly and we’re building in enough capacity to stay ahead of the number of people traveling. These new routes are a sign of JetBlue trying to gain market share in parts of the country it hasn’t traditionally operated in. Only 12% showed an eagerness to eat at a restaurant as soon as they open.

2020 52

2020 Brands Airlines Social Media 52

Talkdesk

JULY 31, 2017

Companies are responding to customer service because they want a market share and they want to stay alive. It’s definitely happening in SMB, it’s happening in mid-market, it’s happening all around the world. I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe.

Innovation 42

Innovation Average Handle Time Magazine Contact Center 42

Talkdesk

JULY 31, 2017

Companies are responding to customer service because they want a market share and they want to stay alive. It’s definitely happening in SMB, it’s happening in mid-market, it’s happening all around the world. I travel to Japan, to Europe, and I see this innovation happening across all segments across the globe.

Innovation 40

Innovation Average Handle Time Magazine Contact Center 40

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

C Space

SEPTEMBER 21, 2020

Sponsored content for Twitter with ad bumpers, or ‘presented by’ live streams and clips became popular choices among sports marketers. Ad spending is being driven by the usual suspects when it comes to sports marketing on Twitter, with advertisers from the telco, gambling, gaming and CPG sectors buying packages, said Luke. 1 and Sept.

2020 40

2020 Brands Sports Fashion 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45