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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

Did you know that over half of financial services consumers say they have low trust in their provider? And, of those consumers, only 34% of them would recommend their brand to friends and family. Since finances are such a personal part of our lives, consumers in the industry are the most withholding of their trust.

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8 Secrets to Improving Customer Service in the Insurance Industry with Outsourcing

Magellan Solutions

8 Secrets to Improving Customer Service in the Insurance Industry with Outsourcing If customers do not get satisfactory service, they easily switch to other competitors. In order to keep up with the changing needs, improving customer service in insurance is one of the top priorities of businesses.

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Lendingtree: transforming the loan market experience with Thematic insights

Thematic

Over the last thirty years, Lendingtree has expanded from a marketplace for home lending to consumer lending and insurance too. They’ve simplified the historically complex loans landscape for consumers, while driving leads and loan value for lenders. What makes a consumer keep using the marketplace?

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10 Innovative Ways Companies are Winning with AI Today

TechSee

There are many ways AI is helping businesses across industries gain a competitive advantage. Many insurance companies have begun implementing smart technology as part of their strategy, including connected security, medical, and other smart devices that influence the conditions of their insurance premiums.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

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5 Tips to Master Financial Services Online Reputation Management

BirdEye

Financial services companies, like investment firms, banks, and insurance agencies, operate in a landscape where trust and credibility are paramount. Given that financial services are highly regulated and deal with sensitive personal and financial information, consumer trust is paramount.

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