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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. And they will be rewarded for that focus on the customer!

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Connect customer feedback to your target audience with HappyOrNot Demographics

Happy or Not

Typically, trying to please everyone ends up pleasing no one, and the same can be said for building customer experiences and loyalty. Sørensen, Operations and Business Development Manager at XXL Sports & Outdoor. So how is this made possible? s ays Kenneth G. s ays Kenneth G. Let’s Talk!

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How to Make Your CX Strategy Part of Every Team in Your Company

Kustomer

More so than ever before, consumers are invested in making conscious purchase decisions, thoroughly researching the product, and receiving above and beyond customer service. In fact, among surveyed consumers, Kustomer found that 79% believe customer service is extremely important in deciding where to shop.

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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. Sponsorship opportunities can include music festivals, sporting events, charity events, or even theme parks.

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5 Keys for Marketing Executives to Break the ‘Too Generous Marketing Habit’

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it matters: Excessive generosity in marketing, like giving consumers greater discounts than necessary, can lead to lower profit margins and missed opportunities. It works in the beginning to lure in consumers.

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7 referral program ideas that work

BirdEye

Customer referral Your existing customer base is one of your most valuable marketing and sales resources when it comes to referrals. That’s why in this type of referral program, a business incentivizes its existing customers to refer new customers.