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Driving Innovation

C Space

Driving Innovation. Evolving our progressive brand Mercedes-EQ, a holistic brand that offers a comprehensive range of all-electric products and smart services, equipped with cutting-edge technologies, advanced design and sustainable innovations. Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Yes and no.

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The rise of chief digital officers in fashion, luxury and beauty retail

Alida

Already considered a digital innovation leader, Nike’s decision to hire a CDO was seen by industry experts as a big move. Many CDOs bring deep technological expertise, but CEOs also hope that this new C-suite role can bring valuable consumer insight. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec.

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3 Ways Work at Home Is Shifting Consumer Behavior

Oracle

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

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The time is now for omnichannel retail: 2021 consumer trends

delighted

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. It is one of the largest fashion ecommerce operations in the country.

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Luxury Brands’ Digital Success Depends On Convenience And Innovation

Forrester's Customer Insights

(guest blog post by Research Associate Victoria Manes) Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys show that luxury consumers are spending more online compared to those who shop in the physical store.

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Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

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