Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

Experience Investigators by 360Connext

NOVEMBER 13, 2014

This type of valuable, contextual help for customers might be the reassurance they need to make a purchase. Using either digital signage or old-fashioned price tags, why not encourage customers in-store to learn more via the app or online, especially around those products which are searched the most?

Customer Confidence 279

Customer Confidence 2015 Retail Loyalty Programs 279

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Marketing teams, and technologies, becoming more deeply intertwined.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Experience Investigators by 360Connext

DECEMBER 15, 2014

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Welcome everybody.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

Experience Investigators by 360Connext

MARCH 12, 2015

Customizing experiences without effort – where will customers be able to flirt with different products without physically moving around? Wearable technology that’s more fashion than functional – the iWatch is just the beginning?? Find me on Twitter or reply to us here.

2015 215

2015 Customer Experience Fashion Social Media 215

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SurveySensum

NOVEMBER 8, 2023

CX automation involves leveraging technologies such as AI (artificial intelligence) and RPA (robotic process automation) to automate customer support and marketing campaigns, collect and analyze customer feedback, and personalize customer experience. This saves time and helps companies allocate resources appropriately.

Customer Experience 52

Customer Experience NPS Customer Satisfaction Social Media 52

Experience Investigators by 360Connext

MARCH 18, 2015

It’s fashionable to post emphatically about how there’s no appeal to the massive conference tackling digital and interactive trends each March. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. This was my sixth visit to SXSW.

Interaction 275

Interaction 2015 Innovation Fashion 275

BirdEye

JUNE 15, 2023

As a local business looking to improve sales, your marketing strategy has to include a refer-a-friend program. It’s a valuable and cost-effective method for attracting new customers by leveraging existing client relationships. A refer-a-friend program encourages your customers to refer their friends or family.

Reference 98

Reference Sales Social Media Brands 98

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 The data helps generate impactful insights, enabling businesses to analyze customer behavior and offer personalized experiences. billion in 2030.

Technology 59

Technology Tourism Travel 2030 59

BirdEye

JUNE 29, 2023

Companies also communicate with customers to share product updates, resolve complaints, gather feedback, and provide customer service. If that communication breaks down, customer engagement will drop, and they’ll likely take their business elsewhere. It’s helped us increase our customer engagement and satisfaction.”

Communication 97

Communication Social Media Touchpoint Customers 97

Thematic

SEPTEMBER 12, 2021

CX metrics aren’t just measures that marketers use to sound clever. CX metrics reflect how customers feel about interacting with your brand. A two-year study from fintech company Bumped found customer retention efforts boost revenue by an average of 40%. Because it’s one thing to come back as a repeat customer.

Metrics 117

Metrics Feedback NPS Loyalty 117

Second to None

FEBRUARY 19, 2019

3] Offering a sense of familiarity and consistency, private brands have proven to increase trust and loyalty in customers. PYMNTS.com’s data shows that 51% of customers choose to shop at a store specifically for its private brand. [4] Data shows that 55% of people would not return to stores with poor customer engagement.

Brands 73

Brands Rewards Programs Loyalty Fashion 73

BirdEye

NOVEMBER 7, 2023

Prompt and efficient communication We often get frustrated when businesses respond slowly to our queries in customer messaging. Utilizing texting acronyms in such cases can expedite replies, leading to improved customer satisfaction. For instance, customers would likely skim through a lengthy text about a sale.

Social Media 113

Social Media Communication ROI Sales 113

Oracle

OCTOBER 2, 2019

The global ecommerce market continues to present a massive opportunity for retailers. According to eMarketer , the global ecommerce market is expected to grow by 20.7% Here are 5 examples of CX technologies retailers can use to encourage customers to buy on their sites and nurture customer loyalty. Visual search.

Technology 87

Technology Social Media Fashion Retail 87

ProProfs Chat

JULY 18, 2019

Have you personalized your marketing strategy? I started to notice more and more personalized campaigns a few years ago, and back then personalization was a kind of a revolution in the marketing industry. So, marketing ideas that were based on personalization made me think: why have I not thought of this before?

Marketing 61

Marketing Social Media Fashion Brands 61

Call Experts

JUNE 3, 2022

If a customer is looking for a high-quality product, then it’s the company’s responsibility to find ways to increase revenue. To understand what customers are looking for, you must research competitors, analyze data, run surveys, and do your best to get as much information about your target market as possible.

Contact Center 98

Contact Center E-support Customer Service Representative Exceptional Customer Service 98

BirdEye

OCTOBER 5, 2023

Brand perception is customers’ cumulative impression of your company based on every interaction and experience they’ve had. It develops from direct interactions, word-of-mouth, marketing, public relations, social media, and other channels. Customers already familiar with your brand won’t hesitate to buy your new products.

Measurement 62

Measurement Brands Social Media Net Promoter Score 62

Hello Customer

JUNE 16, 2022

To evaluate your current CX, you’ll need to capture data that lets you measure relevant customer experience metrics such as NPS, CSAT, or CES with a voice of the customer program. NPS (Net Promotor Score) gives you insight into customer loyalty. CES (Customer effort Score) gives you insight in your customer convenience.

Retail 52

Retail Customer Experience Omnichannel E-support 52

Second to None

FEBRUARY 19, 2019

3] Offering a sense of familiarity and consistency, private brands have proven to increase trust and loyalty in customers. PYMNTS.com’s data shows that 51% of customers choose to shop at a store specifically for its private brand. [4] Data shows that 55% of people would not return to stores with poor customer engagement.

Brands 48

Brands Rewards Programs Loyalty 2018 48

CSM Magazine

FEBRUARY 12, 2024

However, it also offers unparalleled opportunities for innovative, immersive support solutions that can enhance customer satisfaction and loyalty. In this article, we delve into the evolving landscape of customer service within the metaverse, identifying both the hurdles and the pathways to success in virtual support.

Customer Service 52

Customer Service 2030 Apparel Interaction 52

Happy or Not

JULY 20, 2023

Well, in this article, we’ll explore the importance of target audience demographics in marketing and provide practical tips on leveraging them effectively. Here’s what we’ll cover: What are target audience demographics? This will help you understand your target audiences’ needs, motivations, and behaviors.

Social Media 28

Social Media Fashion Travel Loyalty Programs 28

NetBase

APRIL 9, 2020

Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer Customer Engagement Metrics Amplified. Marketing works best when you can make a personal connection. Let’s look at it in action.

Insights 60

Insights Brands Social Media Fashion 60

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success. These factors include age, income, gender, lifestyle, personality, etc.

Consumers 52

Consumers E Commerce Advertising Social Media 52

SurveySensum

SEPTEMBER 12, 2022

It is a cluster of all of them, which when combined gives an idea of customer satisfaction and brand loyalty. But, why is customer feedback important? From just-launched startups to enterprises that have a continent-spanning presence, every business must gather and analyze customer feedback. Focus on brand loyalty .

Feedback 52

Feedback Social Media Roadmap Metrics 52

Pointillist

JUNE 15, 2018

What’s better than acquiring one new customer? The answer isn’t acquiring two new customers. Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. By Swati Sahai.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

ProProfs Chat

FEBRUARY 22, 2019

For effective customer retention, a focused and dedicated approach needs to be kept in mind. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Understand this, customers expect a brand to provide a delightful experience and exclusivity.

Customer Retention 82

Customer Retention Engagement Rewards Programs Loyalty Programs 82

Hello Customer

JUNE 16, 2022

To evaluate your current CX, you’ll need to capture data that lets you measure some customer experience metrics such as NPS, CSAT, or CES. These metrics give you more insight into customer satisfaction, effort, and loyalty. Build customer loyalty. And how do you make sure your customers stay loyal long-term?

Retail 52

Retail Customer Experience Omnichannel E-support 52

Kitewheel

JANUARY 26, 2020

Retailers have been invested in customer engagement for some time now. In the retail world, engagement and positive experiences are necessary to keep consumers loyal. Because of the proliferation of retailers and eCommerce, customers have almost too many options for where to shop.

Retail 52

Retail Engagement Customer Journey Entertainment 52

CSM Magazine

SEPTEMBER 22, 2021

Analyze The Current Marketing Tactic. At the same time, email marketing tools can help you develop a stronger plan. In some instances, the most relevant insights can be obtained from your customer’s feedback on your social channel or eCommerce website. Nevertheless, the following best practices apply to every business: 1.

Omnichannel 52

Omnichannel Competitive Advantage Fashion Consumers 52

TechSee

SEPTEMBER 26, 2018

The first bots were used in the finance industry more than a decade ago, automatically buying and selling equities based on key market indicators. It was a novel concept at the time, but the technology is now ubiquitous in the industry, with the financial robo-advice market projected to grow to $7 trillion by 2025, according to CNBC.

E Commerce 107

E Commerce 2025 E-support Fashion 107

SurveySensum

JULY 19, 2023

This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth. Why not ask the brands that are winning at retail customer experience? This information allows them to make data-driven decisions when it comes to crafting loyalty programs.

Retail 40

Retail Customer Experience Social Media Rewards Programs 40

CSM Magazine

MARCH 16, 2023

Given the potential to leverage customer analytics for tackling unknowns in contact centres and boost agent productivity, customer engagement, and customer loyalty, it is time to worry less about ultimate accuracy and take a bite out of the initially intimidating pi that is contact centre analytics.

Fashion 52

Fashion Insights Interaction Customers 52

BirdEye

JULY 7, 2023

We have been able to address customer questions and also acquire new business because of the Birdeye webchat feature.” Dawn Harsch, Marketing Director – McQuire Group What are the disadvantages of customer service chatbots? Still, this technology sometimes struggles to understand complex or nuanced customer questions.

Customer Service 96

Customer Service Social Media Banking 2008 96

BirdEye

FEBRUARY 23, 2024

Each department is vital to any successful organization: the marketing department fuels the hype, finance manages the cash flow, and operations keep the engine running smoothly. Customer communication: Engaging with customers (through social media interactions and networking events) to improve customer service and public relations.

Communication 62

Communication Multi-Channel Culture Social Media 62

SurveySensum

NOVEMBER 22, 2023

Is it the website’s usability, customer journey, or the brand’s overall perception? Are you aiming to boost sales, strengthen customer loyalty, or expand market reach? For example, if you want to increase your online sales, ask customers about their shopping experience on your website.

Feedback 52

Feedback Customer Insights Insights E Commerce 52