Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. We understand that it’s not always easy to personalize as customers expect. Collaborate with others.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Enhancing the In-Store Journey A customer’s journey within a store is like a combo of senses and choices carefully designed to create a lasting impression of your brand.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

delighted

JULY 13, 2022

If so, you’ve experienced customer loyalty. You can see why brands want to foster customer loyalty. You can see why brands want to foster customer loyalty. All of these feel-good moments build up customer trust over time and therefore increase customer retention. What is customer loyalty?

Loyalty 84

Loyalty Measurement Net Promoter Score Customer Retention 84

Beyond Philosophy

APRIL 30, 2015

Keeping Customers is cheaper than getting new ones. Customer loyalty and retention are goals for most organizations as a result. In the past, some companies’ modus operandi to build their loyalty involved a loyalty card with additional benefits. So now what do we do to build Customer Loyalty?

Loyalty 117

Loyalty Rewards Programs Loyalty Programs 2010 117

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Currency Alliance

MARCH 5, 2019

Should my brand be in a loyalty coalition? Do reward points really earn loyalty? These, and other important questions, were subject of a debate held recently at the Visa Innovation Center in London, and Convened by Annich McIntosh of Loyalty Magazine. Loyalty Coalitions are Morphing into Marketplaces.

Magazine 58

Magazine Loyalty Loyalty Programs Entertainment 58

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52

InMoment XI

SEPTEMBER 12, 2023

The Importance of CRM Databases in Competitive Analysis Customer Relationship Management (CRM) databases are essential tools for storing and tracking customer information, interactions, and sales history. This is how you turn regular customers into loyal advocates for your brand.

Marketing 260

Marketing Competitive Advantage Return on Investment Poor Customer Service 260

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. Managers have little time to become technology experts. This article has three sections. Fundamentally, though, the message is this.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

CSM Magazine

FEBRUARY 29, 2024

Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences. Implement a CRM system: Implement a customer relationship management (CRM) system to track customer interactions across different channels. Personalize these programs based on customer behavior and preferences.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. Whereas past Wave reports have focused on loyalty platform technology providers, this is the first time a Wave report focused exclusively on leading loyalty firms offering services, from visioning and strategy through design, development, and launch of new member experiences.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Lumoa

FEBRUARY 2, 2023

But the need to deliver an outstanding customer experience hasn’t. According to research, 95% of consumers believe customer experience is the key to brand loyalty. With a strategic approach, you can design an optimal customer experience that will encourage your customers to return.

Retail 94

Retail Net Promoter Score Customer Experience Loyalty Programs 94

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The transformation has started, but will soon accelerate rapidly. What does ‘headless’ mean?

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

GetFeedback

DECEMBER 21, 2018

It’s important for businesses to understand what contributes to churn in order to address those issues—and ultimately drive customer retention. Here are 40 customer retention statistics that reinforce the growing need for customer experience management. Customer Retention by the Numbers. New Voice Media ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

ShepHyken

APRIL 25, 2022

Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. So even if your program previously achieved great results, failing to update it frequently to keep customers engaged may mean you lose money, opportunities, or both. Customer Loyalty.

Article 65

Article 2022 Customer Service Loyalty Programs 65

Currency Alliance

OCTOBER 27, 2017

We recognize that these are difficult times for merchants managing loyalty programs. Customer expectations are higher than ever. The answer to both of these problems lies in collaboration with common loyalty currencies. But the concept of exchanging loyalty currencies remains alien.

Loyalty 49

Loyalty Loyalty Programs Airlines Brands 49

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2017

However, what isn’t being discussed so much is what GDPR means for customer loyalty. After all, GDPR is all about customers taking control of their data. And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant.

Loyalty 40

Loyalty Loyalty Programs Travel 2018 40

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement?

Customer Experience 92

Customer Experience Customer Journey Mapping Loyalty Programs Omnichannel 92

ClearAction

SEPTEMBER 22, 2022

CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. This is true for customer experience, employee experience, and partner experience management. Lost ROI on customer acquisition cost.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

SurveySparrow

JULY 23, 2023

From the first interaction on social media to the final purchase on a desktop, the Omnichannel experience provides the continuity that today’s customers crave. The Rise of the Chatbots: 24/7 Engagement With customer expectations soaring, businesses are scrambling to deliver top-notch service around the clock1.

2023 52

2023 Customer Experience Omnichannel Loyalty Programs 52

Steve DiGioia

MAY 1, 2023

Here are 4 Reasons Why Great Service is a Trap That Will Ruin Your Business Great Service is Expected Customers expect a certain level of service when they interact with any business. Rather, it’s become a baseline expectation. Customers can be swayed by factors such as convenience, price, and product quality.

Loyalty Programs 64

Loyalty Programs Social Media Loyalty Innovation 64

BirdEye

MARCH 10, 2022

Customers are more connected with each other than ever and can find businesses that serve their needs in minutes, if not seconds. If a business fails to meet customer expectations, a customer can easily find another option. Table of contents Chapter 1 The importance of customer experience What is customer experience?

Customer Experience 98

Customer Experience Loyalty Programs Touchpoint Net Promoter Score 98

Currency Alliance

DECEMBER 18, 2017

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. Top loyalty trends for 2018: No.1

2018 49

2018 Loyalty Brands Loyalty Programs 49

SurveySensum

SEPTEMBER 26, 2023

As a product manager, this can be a disheartening experience. You’ve likely encountered the pain points of low product adoption and felt the weight of challenges like customer churn and stagnant growth. For example, create content for marketing managers that focuses on how your product can improve their marketing campaigns.

Management 52

Management Demo User Experience Measurement 52

Retently

MAY 9, 2024

Personalizing customer interactions, offering exceptional customer support, and proactively addressing concerns are key components that boost customer retention and trust in B2B markets. Why is B2B Customer Retention Important? Customers are not static. That means more sales without the extra work.

Customer Retention 130

Customer Retention B2B Customers Loyalty Programs 130

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

SurveySparrow

FEBRUARY 27, 2024

Customers expect more, and to stay in the lead, you’ve got to tune into their needs closely. It’s a game-changer in retail, turning customers into loyal fans and, even better, into advocates for your brand. And yes, the numbers back it up – higher NPS scores often mean more repeat customers and growth.

NPS 52

NPS Retail 2024 Loyalty Programs 52

ShepHyken

DECEMBER 9, 2022

We explore these questions and offer some tips on how to improve your customer journey. . What do customers expect from contact centers? . In order to provide an excellent customer experience, it’s important that your customer journey is aligned with customer expectations. The takeaway?

Customer Journey 123

Customer Journey Brands Contact Center Sales 123

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Customer satisfaction describes how happy customers are, after using a specific product or service.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

ShepHyken

FEBRUARY 14, 2017

As a result, these executives received first-hand knowledge of the customer experience. Top Takeaways: Everyone should have a role in making suggestions for improving the customer experience. Understand your customers’ expectations. Engage your customers’ trust to create loyalty. What is a customer persona?

Loyalty Programs 86

Loyalty Programs Loyalty Innovation Customer Expectations 86

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Thematic

JUNE 4, 2024

We often underestimate the impact of effort on customer loyalty. Yes, product quality matters, but how much effort your customer needs to put in to complete a purchase plays an outsized role. Business leaders today aim to reduce friction by designing proactive, positive customer experiences. One pebble is manageable.

Customer Experience 62

Customer Experience Multi-Channel 2023 Feedback 62

SurveySparrow

AUGUST 30, 2023

Why is Restaurant Customer Experience Important? It’s about creating moments that resonate, emotions that linger, and connections that drive loyalty. This emotional connection is the heart of customer experience , and its importance cannot be overstated. Why is customer experience important in restaurants?

Customer Experience 52

Customer Experience Loyalty Programs Social Media Loyalty 52