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How Digital Experience Practitioners Increase ROI through Customer Insights

McorpCX

At DigitalWorld 22 in Boston, we ran an interactive working session with a group of digital experience practitioners titled Digital Strategy Workshop: Increasing your Insights ROI for Today’s Digital-First but Not Digital-Only Multichannel Customer. Our audience was made up of active digital experience practitioners.

ROI 59
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Building a Great CX Team

CX Accelerator

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Resource: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. CUSTOMER INSIGHTS/MEASUREMENT/ANALYTICS Understanding your customers is at the heart of customer experience.

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What Does It Take To Be A Good Workshop Facilitator?

Kerry Bodine

If you want to truly understand your customers’ needs, expectations, and ideas for improving their experiences, you’ll need to actually talk to them. A great tool for uncovering rich customer insights is a workshop where you can bring real customers into the room and watch them open up about their current journey or their ideal experience.

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The Future of Customer Research Teams: Innovating for Success in 2024 and Beyond

Beyond Philosophy

Clearly, the consensus leans toward AI significantly boosting the market research scene, yet there’s no majority stance on its implications for customer insight or market research job stability. So, where’s the compass pointing for customer insights? The upshot? How can we help?

2024 78
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How top YC companies use customer insights to drive product roadmap

Thematic

You worked for IDEO and led user experience and customer insights at DoorDash and Cruise, two of the most successful YC companies. I happened to try a design thinking workshop and I remember thinking to myself, “This is what I should be doing!”. 3 Career Lessons From A Customer Insights Professional. Alyona: Cool.

Roadmap 54
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The Customer Experience Conundrum: Where Does It Belong in Your Organization?

Experience Investigators by 360Connext

For instance, Microsoft has a dedicated CX Center of Excellence, which plays a crucial role in transforming their customer interactions. The center spearheads initiatives to gain deeper customer insights and works closely with other departments to implement these insights.

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A Hopscotch Client Retention Strategy will not boost Client Success

One Millimeter Mindset

When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? Based on the quality of customer insights you have gleaned by going off-script in your conversations? Hire me to speak or conduct a workshop at your next corporate or association event.

B2C 213