Sat.Feb 17, 2024 - Fri.Feb 23, 2024

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

It’s crucial that brands understand the experiences they provide and whether or not they satisfy the needs of customers, employees, and beyond. Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? Market segmentation is a research strategy that separates different consumers in order to study their preferences, needs, and perspectives in order to optimize bus

Marketing 260
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How Generative AI Can Uplift Your Voice of the Customer (VoC) Program

Experience Investigators by 360Connext

Voice of the Customer (VoC) programs have leveraged some level of artificial intelligence (AI) in many ways already, including pattern recognition, predictive analytics, and sentiment analysis. And while any customer feedback program can add value to a customer experience strategy, the best ones create a swift cycle of turning listening into insights and action.

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Three Customer Service and CX Metrics Every Employee Needs to Understand

ShepHyken

Many of you who read my articles or watch my videos may not have jobs related to customer service or CX measurement, but that doesn’t mean you shouldn’t pay attention to what I’m about to share. I recently wrote an article that included 14 customer service and CX metrics that CX leaders should consider, and today, I’m going to cover three of them that anyone who has any interaction with a customer, whether in sales, support or just might happen to answer a customer’s call, should pay attention t

Metrics 150
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Is LLM-Powered CX Automation Ready for Prime Time?

TechSee

Customer experience automation is rapidly evolving, reshaping how companies engage with customers and clients. LLM-powered virtual assistants, chatbots, and virtual agents promise to become the new faces of customer experience automation. Are LLMs the right way approach to CX automation? What other infrastructure and investments are required? We will have to dive a bit deeper to understand if LLMs are truly capable of CX automation in your business.

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3 Ways Brick-and-Mortar Retailers Can Improve Customer Experience

Today’s digitally savvy customers have high expectations of retailers for convenience, responsiveness, and ease of doing business both in-store and online. Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.

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Why You Should Use Probability Sampling in Your CX Efforts

InMoment XI

When you think of probability sampling, you may think about statistical analysis and research studies. However, probability sampling can be a great tool for CX practitioners because it allows them to systematically collect feedback from representative samples of customers, which enables them to gain deeper insights into customer needs, preferences, and satisfaction levels.

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Welcome to CX 102: Advanced CX.

Bill Quiseng

Welcome to CX 102 or Advanced CX. This course is a prerequisite for business professionals in the B2C or hospitality industry. It’s an elective for the B2B or the online/digital industry. English writer Samuel Johnson said, “People need to be reminded more often than they need to be instructed.” With that in mind, today’s lesson will be a future reminder for you.

B2C 88
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Adapting to a Global Workforce: Managing Remote Teams Effectively

Playvox

While the pandemic may seem distant in some of our minds, one shift remains prevalent long after it became safe to go back to offices — the need and desire to work remotely. Not only do contact center agents want additional flexibility in their work schedules, but many leaders saw that agents did not need to be in a defined office space to get their jobs done well.

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What Is “Last Mile Assurance” All About, Anyway?

Cyara

Per the question in the title of this blog post, let’s examine the phrase, break down the meaning, and then explore how “Last Mile Assurance” is relevant to and important in the context of contact centers and customer experience. To begin, let’s think literally, taking the words at face value. Assurance, according to the Merriam-Webster dictionary , can be described as “ a being certain in the mind ” or “ confidence of mind or manner ”.

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Crafting the Best “How Did You Hear About Us?” Survey

Retently

Are you wondering which channels are effectively leading customers to your business? “How did you hear about us?” surveys are critical tools for uncovering this information, directly influencing your marketing strategy and budget allocation. By pinpointing where your customers come from, you can streamline your efforts, enhance engagement, and grow your business.

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Manual Call Reviews? There's a Better Way!

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 If so, this webinar is for you! What was once a common practice in the call center is now a barrier to success. Manual call monitoring is no longer an option if you want to proactively coach your agents to ultimately improve the customer experience using data-driven insights. Join this webinar with Angie Kronlage and April Wiita of Working Solutions to discuss how you can modernize outdated, manual call review processes through the power of autom

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How to SEDUCE Your Customers

ShepHyken

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: What role does employee experience play in customer experience? Why is paying attention to market and competition crucial for businesses? How can companies improve employee experiences for better customer experiences? How can companies design experiences to enhance customer retention and acquisition?

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How Bad Customer Experiences Cost Your Business Big Money

Thematic

Imagine you’ve launched a new online delivery service. Initial orders are high. Yet, repeat use is low. Then, feedback from a user sheds light on the issue: setting up an order is too complicated for quick, everyday use. Businesses lose approximately $1.6 trillion due to frustrating customer experiences annually. Good customer experiences aren’t just about aesthetics or functionality.

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What Makes the Cyara Platform Transformative?

Cyara

Every organization understands the vital importance of enabling their customers to connect seamlessly. This communication must also be at their convenience, and through their preferred means. As such, it is vital to guarantee that all of your communication channels adhere to the highest standards, delivering an optimal experience to all customers. As David Conway, Lead Systems Engineer at Salesforce , emphasized, “In the sales world, if a caller can’t get through they’ll move on to the next plac

ROI 76
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Psychology of Buying: Why ‘Mental Accounting’ is Critical to the Decision to Buy

Beyond Philosophy

Have you ever noticed that spending cash is harder than using a credit card? You are not imagining things. Different payment methods carry varying degrees of discomfort when used. Cash tends to have the most painful impact, followed by checks. Credit cards offer a lesser discomfort than cash or checks. With advancements in payment technologies like contactless cards or smartphone transactions, the potential exists for these methods to generate even less discomfort than traditional credit cards.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Building Relationships Across the Lifecycle With GOAT, Rappi, SimpliSafe, and Shopify

Braze

Relationships have always been central to marketing. But in today’s fast-moving, highly competitive customer engagement landscape, finding ways to build strong, enduring connections with your customers is an essential part of meeting your business goals for most brands.

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Customer Experiences Might be Costing Your Business Big Money

Thematic

Imagine you’ve launched a new online delivery service. Initial orders are high. Yet, repeat use is low. Then, feedback from a user sheds light on the issue: setting up an order is too complicated for quick, everyday use. Businesses lose approximately $1.6 trillion due to frustrating customer experiences annually. Good customer experiences aren’t just about aesthetics or functionality.

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How Terminal X Achieved a 279% Uplift in Click Rates to Help Boost Sales  

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: Learn how Terminal X improved overall average order value and increased profitability based on strategic initiatives that included increased pricing and minimum shipping requirements. The Big Picture: Terminal X improved its overall business results with Optimove.

Sales 69
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Talk your way to the top with effective business communication

BirdEye

Each department is vital to any successful organization: the marketing department fuels the hype, finance manages the cash flow, and operations keep the engine running smoothly. While operating independently, they’re united by a common goal: the organization’s success. This unified vision, made possible through clear business communication, is not just about exchanging information; it’s about creating a dialogue where strategies align, objectives are understood, and every team member

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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The Ethical Compass: 5 Rules on Navigating Business Ethics from Academia

Beyond Philosophy

Learn more about Colin Shaw : Join over 80,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Ethics can be a tough thing to think about. It’s abstract, making it difficult to learn or discuss. However, we did just that on a recent podcast. As an important subject that we all need to revisit from time to time, Professor Ryan Hamilton, my co-host on the podcast shared the five rules of professional ethics that we discusse

Culture 78
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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. Customer Service versus Customer Experience: Master both! by Reuben Yonatan (Fast Company) Customer service (CS) and customer experience (CX) are the two faces of the same coin and go hand in hand with each other.

2024 60
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Customer Data Platforms (CDPs) Can Unlock New Power for an Entire Organization 

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Customers expect personalized experiences now more than ever. Today, marketers can know their customers by leveraging aggregated and unified data with a single customer view , or 360-degree view, enabled by a CDP. Marketers can segment customers with pinpoint precision to maximize Customer Lifetime Value (CLTV) and much more.

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Overcoming deception: Google’s AI expertly filters out fake reviews

BirdEye

Fake online reviews are like uninvited guests at a party – unwelcome, disruptive, and ruining the fun for everyone. Thankfully, Google, the overseer of the vast online review gathering, is stepping up with some smart AI technology to keep these intruders at bay. The days of skewing a business’s online image with unwarranted accolades or harsh critiques have come to an end.

2023 67
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What Does it REALLY Mean to Put CX First?

The 5 Essentials of a CX-First Platform Customer experience was once considered a soft metric, or a “nice to have.” But it is now a board-level priority for many brands. The experience you provide your customers is a defining way to differentiate your business from the competition. But how can you really make CX a priority when you have competing budget and resource constraints?

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4 Pillars of a Good IoT User Experience

Cyara

The Internet of Things (IoT) comprises systems of interconnected devices. This includes computers, mechanical and digital machines, to name but a few. These devices can transfer large volumes of data over a network through unique identifiers (UIDs) without requiring any human interaction. Home systems, such as lighting, electronic appliances, streaming services, and smart speakers, also fall under the umbrella of IoT.

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Jotform vs Wufoo: Which one is the Better Form builder?

SurveySparrow

Torn between Jotfrom and Wufoo? I know how crucial it is to choose the right form builder! Surprisingly, yesterday, a sparrow told me that Jotform vs Wufoo is the hot topic of discussion in town! And a good debate can’t be overlooked. This is why the team and I researched and came up with all the facts you need to make an informed decision. But again, I know we have some curious minds lurking here.

2006 52
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Customer Service Mindset: 15 Key Ways to Show You Care

CSM Magazine

As a customer service professional, cultivating and exemplifying a customer service mindset is not just an asset but a necessity. It fosters loyalty, promotes positive word-of-mouth, and sets a standard for your team’s approach to service. Here are twelve ways in which you can demonstrate an authentic customer service mindset and lead by example: 1.

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Google Gemini: A productivity powerhouse for businesses?

BirdEye

Artificial Intelligence (AI) is constantly evolving, pushing the boundaries of what’s possible. With each new advancement, businesses and agencies scramble to understand its potential impact and how to leverage it for success. Google’s new Gemini AI model has notably stirred the tech community, heralding substantial advancements in AI capabilities and generating excitement and caution.

2024 57
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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX