BirdEye

MAY 8, 2023

Sales prospecting is vital for any business that wants to continuously grow its pipeline. Before social media and marketing automation, companies would fish for new customers by making cold calls and even knocking on doors. Table of contents What is sales prospecting? Why is prospecting important? Why is prospecting important?

Sales 52

Sales Social Media Multi-Channel Events 52

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 194

Customer Engagement Blog Engagement Marketing 194

Totango

FEBRUARY 14, 2020

It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. The Intersection of Customer Success and Marketing. Marketing’s emphasis is on customers-to-be; customer success teams typically only come into play after an initial sale is made.

Customer Success 98

Customer Success Marketing Events Customers 98

Optimove

AUGUST 30, 2022

It might seem like a long way off, but Black Friday 2022 is nearly upon us – if you’re a mobile marketer. Driven by changing consumer habits – the recent pandemic being the biggest driver – today, over 70% of mCommerce sales are made on a mobile device. Start retargeting efforts long before the event.

Sales 52

Sales Download 2022 Events 52

Middlesex Consulting

JULY 23, 2017

If it were a course, it would be called Service Marketing 101. ” Conversion of some balance sheet investment into a period Operating Expense [OpEx]; increases ROI (e.g., Provides product sales teams with another offering to sell; increasing commission potential. Sales events during the equipment life cycle.

Events 60

Events B2B Sales E-support 60

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Customer Care Brands 52

ProProfs Chat

APRIL 25, 2019

The market is full of similar tools with comparable functionalities. As an eCommerce entrepreneur, it’s not always easy to select the right tools that are decisive and provide a promising ROI. To help you clear this confusion, I am enlisting my top picks of the most effective eCommerce tools in the market. ProProfs Chat.

ROI 75

ROI Social Media Insights Interaction 75

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? Think about it: You’re an online retailer.

Marketing 52

Marketing Return on Investment E-support Events 52

Integrity Solutions

MAY 24, 2023

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

Sales 52

Sales Culture Management Leadership 52

Gainsight

APRIL 9, 2024

We do this through Pulse events and wanted to create this with our Community Unplugged event. Nick Mehta, CEO at Gainsight and Kellie Capote, Chief Customer Officer at Gainsight kicked off the event and dove deep into why communities are important within the workplace and how to start building them.

Connections 52

Connections Chief Customer Officer E-support Events 52

Gravy Analytics

AUGUST 12, 2019

You get impressions, but few to no clicks, foot traffic, or attributable sales. Unlike traditional ad targeting, which relies on online behavior data, location-based advertising audiences are based on real-world event and location attendance, making them more accurate. You create an ad and deliver it to your target audience.

Advertising 60

Advertising ROI Events Consumers 60

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Will 4th of July marketing fizzle out this year? And here are some stats to consider as you weigh your options: Fireworks sales are up as much as 200% this year. Should brands leave it alone or attempt to make a go of it?

Brands 95

Brands Marketing Travel 2019 95

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 63

Marketing Social Media Advertising User Experience 63

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. The Three Areas of ROI. This often gets translated into the following business text: SALES! MORE SALES! This means more revenue without more sales or more customers.

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

BirdEye

APRIL 18, 2023

This means for business owners, advertising locally is essential to keep the doors open and reach the target audience in the local market. These ad campaigns are necessary to build brand awareness, generate leads, drive traffic to your physical location, and increase sales. The large audience alone makes it a valuable marketing tool.

Advertising 98

Advertising Social Media Events Magazine 98

Oracle

SEPTEMBER 19, 2018

Here are 5 of the upcoming, must-see sales-focused sessions. You can also view the full sales session catalog here. General Session: The Latest CX Innovations for Sales. What does the future hold for sales professionals? Your Roadmap of the Future for Sales and Service. Ready to register for Oracle OpenWorld today?

2018 49

2018 Sales Roadmap Loyalty 49

BirdEye

AUGUST 25, 2023

They can now connect with people, build communities, and promote products to the point of sale. Studies project that social shopping revenue will account for about 80% of e-commerce sales by 2025. This grows brand awareness and eventually, your sales. So you should already have a rock-solid social media marketing strategy.

Social Media 98

Social Media E Commerce Advertising 2025 98

BirdEye

APRIL 4, 2023

It also shows how much money you expect to bring in from sales or investments during that same period. The next step is to estimate the expected sales volume across various product lines or services the company offers. However, monthly budgets precisely track and analyze expected sales figures and related expenses for each month.

Financial 98

Financial Events Sales Insurance 98

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Marketing 64

Marketing Webinar Reference Events 64

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. By comparison, the S&P 500 returned only $93, a 7-percent loss. Why is this?

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Experience Investigators by 360Connext

OCTOBER 2, 2014

Even during the recession years of 2007-2012, customer experience leaders averaged double-digit gain in stock performance , besting customer experience laggards by an impressive margin, according to The Watermark Consulting Customer Experience ROI Study. There will be many online and in-person events, so everyone can celebrate!

Customer Experience 297

Customer Experience 2012 2013 2014 297

ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. Communications is only one touch-point of many that marketing has with customers. Apply the essence of “customer-centric marketing” to all of these marketing areas. Go beyond “the deal”.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Events 74

NetBase

SEPTEMBER 3, 2019

There are five steps that CX strategies should take to ensure a successful marketing campaign launch. You have no idea how your campaigns are actually doing as you can’t sort out social media ROI and just hope no one asks for that data. Have you been marketing to the same folks, ad nauseam? well, then this next step will!

Marketing 65

Marketing Social Media ROI Metrics 65

BirdEye

APRIL 20, 2023

Local lead generation advantages Targeted tactics To generate leads for local business, it’s crucial to focus on the target audience rather than a broader market. Increased visibility You can increase your online visibility by capitalizing on the power of local search engine optimization (SEO) and social media marketing.

Social Media 98

Social Media Multi-Channel Metrics Advertising 98

NetBase

MARCH 26, 2020

But even if your brand is late to the “doing good” party, cause marketing for the Coronavirus is a good place to start! And next generation AI-powered consumer and market intelligence is your guide. Increased ROI. Because, right now, there’s lots of need to be found in pretty much every community: Marketing for a Cause.

Marketing 75

Marketing Consumers Loyalty Social Media 75

Oracle

AUGUST 6, 2019

Here are 5 of the upcoming, fascinating marketing sessions. Leveraging Connected Data Across the Marketing Lifecycle. Breakout session featuring Robin Opie, VP: Data Science, Oracle Data Cloud, Oracle and Steve Earl, Senior Director Product Marketing, Oracle. Marketing is being redefined by micromoments.

2019 47

2019 Marketing B2C Roadmap 47

Joe Rawlinson

DECEMBER 10, 2015

Sixty-one percent of marketers planned to increase their spending on email this year, making email a higher priority than social media, mobile marketing or any other channel, StrongView’s 2015 Marketing Trends Survey found. Event-triggered Emails. percent open rate.

Marketing 101

Marketing 2015 Social Media Omnichannel 101

Totango

JUNE 28, 2022

The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the company’s products and services can provide. And in order to maximize your ROI, you should be focusing on retention and customer satisfaction strategies.

Return on Investment 74

Return on Investment Competitive Advantage ROI Communication 74

CSM Magazine

JANUARY 17, 2024

Whether yours is a relatively large business or a multinational corporation, you fully understand the impact of video marketing. In 2023, HubSpot Blog conducted a study entitled The State of Video Marketing in 2023. Certain others such as Reddit or Pintrest are less preferred and don’t offer as much ROI.

Communication 52

Communication 2023 Social Media Travel 52

GetFeedback

MAY 9, 2019

Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. CSAT is used to measure the customer satisfaction of a specific interaction or event. Reduced costs. .

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Gravy Analytics

JUNE 3, 2019

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Large enterprises have been using location information to make business decisions and improve their ROI for years. Higher Click-Through-Rate (CTR) and ROI. Attribution.

Automotive 92

Automotive Advertising Retail ROI 92

Optimove

MARCH 12, 2020

Are we witnessing these days the final verdict on the oldest question in marketing? Of course, though, this is far from being the only impact of the coronavirus outbreak on retail, marketing, and many other fields. Is there actually such a thing as bad publicity? If you ask the people of Corona beer, you might get a cold hard “yes.”.

Marketing 52

Marketing Multi-Channel Sports B2C 52

Magellan Solutions

AUGUST 29, 2021

UGC is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. Using major events and holidays to gain exposure. User-generated content has a powerful impact on e-commerce sales. TALK TO US!

E Commerce 52

E Commerce Brands Multi-Channel Fashion 52

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Business development is identifying prospects and looking for ways to reach prospects.

2023 98

2023 Return on Investment Social Media Sales 98

Alida

JUNE 30, 2017

Vehicle sales are softening, and car ownership is down, especially among younger consumers. While the market for on-demand mobility is expected to grow, the market for privately owned cars is predicted to shrink dramatically over the next five to 10 years. Don’t forget the post-sale relationship.

Automotive 138

Automotive 2025 Customer Relationships 2017 138

ShepHyken

OCTOBER 16, 2017

My Comment: This article starts with the following sentence: “Your frontline employees, like your sales associates, technicians and customer service reps, often know what’s wrong in your company before you do.” My Comment: Zendesk recently had a Customer Experience Council event. For marketers, this makes sense.

2017 77

2017 Article Customer Service ROI 77

ChurnZero

OCTOBER 22, 2021

If you work for a SaaS business, you know word-of-mouth marketing is everything. As a CS professional, you want to be seen as a leader in your market, and so does your customer. When we host events, we have content that’s tailored specifically for customers,” says Megan. “We

Customer Success 96

Customer Success Reference Events Customers 96