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Key SaaS Metrics that Matter

CSM Practice

One of the best ways to grow your business is to track several customer success metrics and use this SaaS valuation data to make effective decisions. If you’re wondering what kind of data to collect, these metrics will help you measure customer satisfaction levels and develop strong retention strategies.

Metrics 52
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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

Unlike descriptive analytics, which focuses on summarizing historical data, and predictive analytics, which forecasts future events, prescriptive analytics takes it a step further by suggesting the best course of action. The process would involve analyzing historical sales data, market trends, and external factors.

Events 260
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Do You Need a Customer Experience (CX) Manager?

InMoment XI

Before you know it, you’ve got different departments using separate technologies and focusing on different metrics—fragmenting your understanding of the customer experience. . Each department has its own set of metrics, uses its own software, and focuses its attention on one specific leg of the customer journey.

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Unlocking Employee Satisfaction: Strategies, Metrics, and Impact

SurveySensum

Increased Productivity: Companies with high satisfaction rates witness 31% more productivity and 37% & higher sales. Improved Customer Satisfaction: According to a Gallup study, companies with satisfied and engaged employees have 20% more sales. Satisfied employees are more motivated and engaged in their work.

Metrics 52
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Crush your sales goals with affiliate marketing

BirdEye

Affiliate marketing is when a business engages with an influencer or publisher to generate more sales using its already established network. The affiliate links track the conversion and sales from one website to the next. This makes it difficult to forecast revenue if your business is relying on the affiliate marketer to make sales.

Sales 98
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Boost your sales: Unlocking refer-a-friend program secrets

BirdEye

As a local business looking to improve sales, your marketing strategy has to include a refer-a-friend program. Set clear objectives Like every other marketing or sales initiative, start by defining the goals of the refer-a-friend campaign. You might initially want to increase sales, boost website traffic, or generate leads.

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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

Simple to understand, this powerful metric can give you a wealth of information that you can use to improve your brand. NPS is a metric designed to measure customer experience. Feed this data back into your product roadmap and to your sales team. It’s an extra handy thing to add to their sales playbook. Keep Going.