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Sales & Marketing Leadership Appointments

2020 Research

These appointments reflect Sago’s commitment to serving its clients and enhancing the human experience in market research. “At Sago, we believe that market research has the opportunity to transform how companies better understand their customers’ needs and preferences,” states CEO, Reed Cundiff.

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Sales & Marketing Leadership Appointments

2020 Research

These appointments reflect Sago’s commitment to serving its clients and enhancing the human experience in market research. “At Sago, we believe that market research has the opportunity to transform how companies better understand their customers’ needs and preferences,” states CEO, Reed Cundiff.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Marketing 260
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3 Leadership Buzzwords that Exist for the Best Reasons

Experience Investigators by 360Connext

Thanks to a fun report from CCW , Customer Contact Week, and some clever customer experience pros (and prose – ha ha,) there is a discussion around leadership buzzwords we should have. We aim for an exceptional “journey” for our customers but are only referring to marketing. And I agree.

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Creating a strong CX ecosystem requires partnership between sales and marketing

Alida

Joint research released by CMO Council, SAP Hybris and SellingPower magazine suggests it’s sales and marketing who should take joint command. But the study also found most enterprises lack coordinated, centralized CX leadership, leaving “this vital revenue-directing opportunity area without oversight and collective direction.”.

Sales 140
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3 Leadership Buzzwords that Exist for the Best Reasons

Experience Investigators by 360Connext

Thanks to a fun report from CCW , Customer Contact Week, and some clever customer experience pros (and prose – ha ha,) there is a discussion around leadership buzzwords we should have. We aim for an exceptional “journey” for our customers but are only referring to marketing. And I agree. Get the full agenda here!

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Customer Experience Quotes to Inspire Your Company’s CX Transformation

InMoment XI

The best customer experience quotes can be a great source of inspiration for leadership teams and entire organizations looking to drive their CX transformation. Make a customer, not a sale.” Some companies are focused only on making the sale but don’t pay nearly enough attention to satisfying customers’ wants and needs.