Natalie Petouhof

AUGUST 15, 2022

Valoir’s State of Digital Transformation study published in Fall 2021 found that the biggest challenges for successful digital transformation were not budgets or resources, but departmental politics and lack of executive leadership. An ounce of positive experience is worth a pound of marketing (at least).

Leadership 52

Leadership Customer Experience Contact Center Books 52

Think Customers

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. It all begins with leadership. The right people matter.

Sales 52

Sales Marketing Contact Center Webinar 52

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Teaming leaders from each of these functions to focus on a respective industry, these “pods” work together to build deep knowledge and vertical expertise.

Sales 90

Sales NPS Customer Journey Customer Success 90

ChurnZero

FEBRUARY 4, 2022

Customer Success Metrics that Your Investors and Board Care About. In this article, we share Kristen’s best advice on how you can use metrics to reframe your customer stories, so they’re primed for investor engagement. What metrics do investors care about? What metrics do your investors and board care about?

Metrics 98

Metrics Customer Success Engagement Customer Satisfaction 98

Gainsight

JANUARY 26, 2022

CS adds value to all parts of your business, whether Product, Sales, or Marketing. By advising and incorporating CS ideas into other teams in your company, especially Sales, they make the team members better at what they do. A CSQL is similar to a Marketing Qualified Lead (MQL) or Sales Qualified Lead (SQL).

Sales 111

Sales Customer Success ROI Customer Centricity 111

Customer Bliss

FEBRUARY 12, 2019

Today’s video is an excerpt from a keynote speech, The 5 Leadership Competencies of Beloved Companies , which I recently presented at Cult the Gathering. . We tend to simply ring the bell of the incoming sales without thinking about those who’ve left. Don’t Let Acquisition be Your Only Customer Growth Metric.

Metrics 195

Metrics Chief Customer Officer Customers Leadership 195

TechSee

MARCH 7, 2023

Carol’s tireless advocacy for pay equity, leadership in trying times (cold supply chain anyone?), She combines expertise in operations management, finance, customer operations, strategy development and execution, complex problem solving, and large organization leadership with complex negotiation, analytical, and interpersonal skills.

2023 207

2023 Contact Center Leadership Hospitality 207

Experience Investigators by 360Connext

JANUARY 28, 2020

Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019. Your leadership team and executives probably understand that it’s not acceptable to simply skip investing in sales, marketing or customer service. It’s time to build some bridges.

2020 250

2020 Net Promoter Score ROI Metrics 250

Wootric

AUGUST 11, 2020

In order to ensure shared accountability for product-led growth metrics, start by defining the metrics that matter most within the 5 growth pillars: Acquisition, Activation, Revenue, Retention & Referral. Utilizing Interact’s SaaS Actionable Metrics Framework can help you do this. Tracking Shared Team Accountability.

Metrics 111

Metrics Net Promoter Score Effort Score Demo 111

Customer Bliss

JULY 21, 2016

United leadership is important. I’ve been doing this type of work since 1983 (wow), and united leadership — which I regularly call one-company leadership in my books, speeches, and my five competencies — is as important as anything else. (If United Leadership: Necessary to move from talk to action.

Leadership 120

Leadership Chief Customer Officer Document Metrics 120

ChurnZero

JANUARY 6, 2022

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. Choose Metrics that Emphasize Your Value. When people think of top-line growth, they often think of Sales. But Customer Success? Not so much. Health Scores.

Metrics 98

Metrics Customer Success Customer Journey Mapping Net Promoter Score 98

Zeisler Consulting

FEBRUARY 4, 2021

Y’all know I’m a big fan of metrics. I was chatting with a colleague the other day and he had an awesome turn-of-phrase regarding metrics that I’d never heard of before. I was chatting with a colleague the other day and he had an awesome turn-of-phrase regarding metrics that I’d never heard of before. So yea, I dig numbers.

Metrics 81

Metrics Contact Center Measurement Insurance 81

Customer Bliss

JUNE 16, 2016

Every senior leadership team and every executive wants a good customer acquisition strategy, a good customer retention strategy, a strong lifetime value per customer, and a good overall customer experience. The first step is actually around leadership development. The first step is actually around leadership development.

Leadership 141

Leadership Customer Experience Travel Customers 141

Integrity Solutions

OCTOBER 8, 2019

When it comes to the sales leader’s performance, the best CEOs are holding them accountable for more than just the number; they expect them to grow their people, too. As the revenue producers, it’s not surprising that the sales function is always on the mind of the CEO. What CEOs Want Sales Leaders to Know.

Sales 80

Sales Metrics Leadership Insights 80

ChurnZero

JUNE 17, 2022

To share how to choose, track, and act on effective onboarding metrics, ChurnZero Customer Success Enablement Team Lead Bree Pecci joined CSM Practice for a drill-down into customer-centric onboarding. Onboarding metrics serve two main purposes. Basing onboarding metrics on your internal operations can produce false positives.

Metrics 98

Metrics Definition Engagement Measurement 98

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? Marketing and sales are the primary focus. They track sales, revenue, EBITDA, and profits, among other health measurements. So I asked, “What does that mean?” Here’s your training guide. We got you.

Customer Centricity 271

Customer Centricity Customer Journey Mapping Connections Feedback 271

BirdEye

MAY 8, 2023

Sales prospecting is vital for any business that wants to continuously grow its pipeline. Before social media and marketing automation, companies would fish for new customers by making cold calls and even knocking on doors. Table of contents What is sales prospecting? Why is prospecting important? Why is prospecting important?

Sales 52

Sales Social Media Multi-Channel Events 52

SurveySparrow

FEBRUARY 14, 2022

2020 was the year when the job market stumbled. The retail giant’s focus is on capability metrics where the processes are rolled out the way they’re designed to be. They also focus on employee turnover and movement through their people analytics program, as it’s connected to their workforce metrics. Ain’t that amazing?

Metrics 98

Metrics Webinar 2022 ROI 98

TechSee

JUNE 16, 2022

Paul is a Transformational, hands-on, customer service department leader with extensive experience using performance metrics, lean process improvements, and positive leadership in building effective, efficient, and happy customer service departments. Paul Husar, Senior Call Center Manager at LG Electronics. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

Customer Bliss

NOVEMBER 15, 2018

Samantha shares how she’s used her communications and marketing background to unite leadership across silos within her organization to provide a more efficient and unified customer experience. 1 – Look Deeper than Surface-Level Metrics. CX #Leadership Click To Tweet. What do you Know Now That You Wish You Knew Then?

Leadership 128

Leadership Chief Customer Officer Financial User Experience 128

Integrity Solutions

FEBRUARY 11, 2022

There’s no denying that there’s been a huge shift in sales in recent years. Many sales leaders—and salespeople themselves—tend to overlook the fact that it takes a sizable mental shift in sellers to stay in the game, especially when the game keeps changing. Think like a marketer.

Sales 55

Sales Connections Leadership Brands 55

ChurnZero

OCTOBER 28, 2021

Q&A Recap: 2021 Customer Success Leadership Study Results Revealed. Director of Marketing & Services, ESG. Q: What finding surprised you most from this year’s CS Leadership Study? Jay: Having clarity on the metrics that you want to measure for the team that you manage is job number one, from an operational perspective.

2021 52

2021 Leadership Customer Success Chief Customer Officer 52

ShepHyken

MAY 13, 2024

The Key Metric to Customer Retention by Jess Pingrey Many metrics go into analyzing customer retention rates, and churn rate is crucial to understanding why customers stop using your product or service or stay with you long-term. My Comment: I enjoy articles on customer service metrics. What Is Churn Rate?

Article 73

Article Customer Service 2024 Loyalty Programs 73

ChurnZero

JULY 22, 2021

By creating healthy boundaries, Customer Success and Sales don’t have to spend their days assessing and arguing over every expansion situation. Your rules of engagement should be based on which team is genuinely the best fit in each scenario and has the greatest likelihood of gaining sales traction. Product and process complexity.

Sales 98

Sales Customer Success Engagement Customers 98

ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic Lynn Hunsaker. As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with.

Marketing 98

Marketing Metrics Connections Customer Retention 98

Customer Bliss

OCTOBER 10, 2019

In order for customer experience to be considered a core competency of the business—one as important as product development, finance, marketing, or sales—CX needs to be built and honed as a skill. A method for building shared processes and metrics to deliver one-company priority experiences. CX #leadership Click To Tweet.

Customer Experience 253

Customer Experience Metrics Innovation Leadership 253

Magellan Solutions

JUNE 24, 2021

Challenges of having an outsourced inside sales . In a 2016-2017 talent shortage survey, employers found sales positions to be among the most difficult roles to fill, beating out even engineers, management, and executive roles. Hiring inside sales employees is a big investment. Marketing support. Client overview.

Sales 52

Sales B2B 2016 2017 52

SurveySparrow

JUNE 7, 2024

By partially automating the process with AI, conversational analytics can save costs on sales outreach, agent labour, data analysis, and reduce interaction time by up to a third. To help you out, we have shortlisted seven tools that can drastically improve the quality of your sales conversations and customer interactions.

2024 52

2024 2026 Omnichannel Contact Center 52

CSM Practice

FEBRUARY 24, 2020

Now more than ever, customer success leaders must use relevant and actionable customer success metrics to make guided decisions and strategies to deliver success. Out of the myriads of customer data that can be measured, in this blog, I will emphasize the most important customer success metrics you need to focus on based on best practices.

Financial 52

Financial Metrics Customer Success 2014 52

Quadient

AUGUST 7, 2019

How insurance companies can decide on which CX Metrics to use. In most organizations, including insurance, it is difficult to get agreement on which metrics should be used to proactively monitor, measure and improve CX. This is further complicated when you consider that the range of possible CX metrics is extensive.

Insurance 52

Insurance Metrics Net Promoter Score Customer Journey Mapping 52

Experience Investigators by 360Connext

AUGUST 26, 2020

In practice, customer experience is messy and complicated: It requires leadership, vision, and strategy. How those specific outcomes tie back to larger organizational goals and leadership goals. The metrics you’ll use to measure success. A large enterprise company might be seeking increased market share.

Net Promoter Score 143

Net Promoter Score Leadership Metrics Definition 143

Horizon CX

DECEMBER 1, 2023

The Art of Selling CX: Convincing Skeptical Senior Leaders on Customer Experience Success Introduction In the dynamic landscape of customer experience (CX) management, the journey extends beyond strategic implementation; it’s a constant process of persuasion and selling ideas, especially to senior leadership.

Customer Centricity 52

Customer Centricity Automotive E Commerce Fashion 52

Amity

OCTOBER 23, 2018

Tracking the proper metrics is essential in understanding how your business is performing. For now let’s concentrate on the following four main metrics. The result could be that you will run out of money if you don’t turn this trend around, even if your sales are showing a the so called hockey stick trajectory.

Metrics 76

Metrics Customer Success Net Promoter Score NPS 76

Gainsight

NOVEMBER 15, 2021

Broadly, everyone keeps an eye on the bottom line, but each department prioritizes its specific performance metrics. The reason companies focus on NRR is because it’s much more meaningful than other revenue-based metrics. Reaching World-Class NRR Metrics. Your Product Marketing team can leverage usage data in their materials.

Metrics 52

Metrics Measurement Customer Success Roadmap 52

Retently

JULY 28, 2023

The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. The most well-known and trusted CX metrics are NPS , CSAT , and CES.

Chief Customer Officer 132

Chief Customer Officer Customer Centricity Call Center Metrics 132

SurveySparrow

MARCH 16, 2021

The CCO is responsible for many corporate activities that affect customers like user interface, billing, customer service, call centre, sales, user interface, post-sales customer support and fulfillment. The impact should be measurable, which is why we are trying to establish CCO metrics that will make sense for the organization. .

Chief Customer Officer 52

Chief Customer Officer Metrics Net Promoter Score NPS 52

Lumoa

JUNE 30, 2022

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. The more your company invests in CX systems and teams, the more you’ll feel the positive impact on your customers (and your business metrics). You can make a general case about how a great customer experience drives sales and loyalty.

Customer Experience 110

Customer Experience Metrics Feedback Insights 110