Currency Alliance

DECEMBER 20, 2022

In fact, cloud-based loyalty solutions can be deployed like a thin layer of modern technology in front of legacy systems to significantly extend their useful life. It is easy to devalue your points/miles, or cut other benefits, but this only leads to a downward spiral that cuts into revenue and profit derived from loyal customers.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Second, I explain how a modern, SaaS points bank differs from those typically included in a monolithic platform.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

DECEMBER 19, 2022

These opportunities are largely in four key areas: Inventory, pricing & promotions – making use of available data in order to sell the right product to the right person at the right price, with improved profitability. In many cases AI is still constrained by the quality of the data, or the quantity of the data needed to train algorithms.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Zeisler Consulting

DECEMBER 8, 2021

From perusing your website, to making a selection there or in a physical location, to paying, to delivery, use, and re-purchase, Customers engage with your company along an entire journey filled with touchpoints not only directly related to what you build or do, but also in ways you might not even consider.

Airlines 72

Airlines Travel Books Brands 72

ijgolding

AUGUST 3, 2018

The word ‘disruption’ is one of the most commonly used with reference to business and commerce around the world today. Or is it simply the case that businesses that were created for a specific purpose at some point in the past, will always get to a point where they are just no longer needed anymore?

Retail 76

Retail 2009 Leadership Customer Centricity 76

InteractionMetrics

NOVEMBER 26, 2019

Consider when an associate goes the extra mile: it feels good to reciprocate with a “sure, I’d recommend” or a 5-star rating that the associate’s boss might see. A social contract is an implicit agreement among the members of a society to cooperate in exchange for benefits. What I’m talking about here is a social contract.

Feedback 52

Feedback Metrics Customer Service Customer Base 52

Currency Alliance

MAY 9, 2022

With our latest API version, we set out a challenge to be able to address every use case in loyalty commerce. of our API has been able to support every use case presented by a client or prospect. Simplicity: endpoints optimized for each use case. Features of an API-first loyalty platform. Device agnostic.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Beyond Philosophy

OCTOBER 7, 2021

Unfortunately, using buying behavior as the measure of loyalty does not distinguish loyal behavior from inertia or habit. So if you treat it like it is, you’re missing the point. . In this case, consider Ryanair, the budget airline in Europe. Loyalty is about a relationship, and emotional exchanges build relationships.

Loyalty 172

Loyalty Airlines Banking 2007 172

Currency Alliance

NOVEMBER 17, 2020

They sense and observe how companies treat them, as well as how tools (information & technology) are used to deliver value. The easiest way to obtain these complementary signals is to allow your customers to earn loyalty points/miles other than your own, in exchange for the data that collaborating brands can reveal.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

OCTOBER 12, 2021

You should find this article useful whichever of those applies to you, or even if you never considered partnering. But it doesn’t have to be difficult; when brands and customers work together to co-create value in a loyalty ecosystem, they can point each other towards the right partnerships. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

FEBRUARY 20, 2023

That includes things such as issuing 2% in points on the customer’s birthday, or double the points value if they redeem on distressed inventory – and varying the points value for a whole range of other contextual reasons related to the purchase. This brings significant advantages.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

FEBRUARY 26, 2021

Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

InteractionMetrics

NOVEMBER 26, 2019

Consider when an associate goes the extra mile: it feels good to reciprocate with a “sure, I’d recommend” or a 5-star rating that the associate’s boss might see. A social contract is an implicit agreement among the members of a society to cooperate in exchange for benefits. What I’m talking about here is a social contract.

Feedback 40

Feedback Metrics Customer Service Customer Base 40

Currency Alliance

DECEMBER 7, 2021

So, I’ve decided it is of little practical use to tell a huge and diverse industry what trends will play out over the next 12 months. In most cases, they may not stand for much, but they have survived until now in a less competitive market where customers were less empowered with instant access to information.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Currency Alliance

NOVEMBER 15, 2021

These can include special offers, discounts, value-added services, gift cards/vouchers, and/or loyalty points. When brands offer points, there are clear and visible incentives for customers to engage in purchases and non-purchase activities that drive specific customer behavior. Loyalty functionality as a set of microservices.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

SEPTEMBER 17, 2019

In addition to a chain of gas and convenience stores in mobility, you’d certainly want a ride-sharing partner like Uber, and probably a car brand such as Ford, which now has a basic points-based program. They call their currency, “Points” rather than miles. There is also some overlap. The nature of the partnerships matters.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

OCTOBER 29, 2019

But ‘value’ and costs are very different things – and a lot of perceived value can be created, even while reducing investment in loyalty points. Loyalty programs are effectively a value exchange, in which there ought to be both emotional and transactional forms of value. rewarded with loyalty points (transactional value).

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. Instead they should be measuring things like how active the member base is on a monthly basis, what percentage of points are being redeemed, etc. LOYALTY POINTS. You can be one of those CEOs.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

West Monroe

JANUARY 23, 2022

DERs can contribute to generation requirements and be used as an alternative to traditional transmission and distribution investments in locations with service constraints. The following actions can help: Planning: Utilities are undertaking comprehensive multi-perspective business case models to inform the design of customer DER programs.

2022 40

2022 Transportation Telecommunications Wireless 40

Currency Alliance

NOVEMBER 14, 2019

I stay in about 80 hotel rooms per year and it disappoints me a great deal that hotels that say ‘put your towel on the rack if you will use it again, or on the floor if you want it replaced’, only to have 90% of those hotels clean my towel after I put it on the rack. Brands accelerate adoption of microservices to improve agility.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2021

In fact, the most loved brands usually don’t have a points-based loyalty program at all. Points can be an effective tool to build loyalty, but by themselves, all they do is attempt to lock in customers that are already frequent. LOYALTY POINTS. As stated, giving points (or miles) does not build loyalty.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Survicate

MARCH 20, 2019

While they were very effective at closing sales, they also resulted in an above average rate of returns and exchanges which were costing the company money ”. He points out that cross-company changes resulted in a reduction of returns and refunds, as well as improved company reviews. Don’t put the cart before the horse.

Customer Centricity 85

Customer Centricity Social Media Insurance NPS 85

Currency Alliance

MARCH 30, 2022

Initially it was a fairly simple points-only based scheme with 1% given on every swipe of the card. Crucially for loyalty teams today working with limited budgets, this was achieved primarily by using the business’ most valuable resource – its existing customer data – to curate and target offers. Smart Shopper started simple….

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

OCTOBER 27, 2017

At Currency Alliance, we don´t believe giving a customer some miles or points actually generates much loyalty. It may create a degree of ´lock-in´ but the points themselves don´t create loyalty. The points will only affect the perceived value – if the customer can do something with them.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

JUNE 19, 2019

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

ijgolding

OCTOBER 16, 2014

The important point of the story is that the organisation that was the subject of it, Hertz, are no longer a company that I consider myself to be a customer of. Since I wrote that story, I have used a number of alternative car hire companies in my home town of Chester. miles to get a car checked out that was not even mine.

Customer Retention 115

Customer Retention Customers Customer Journey Travel 115

Currency Alliance

MARCH 21, 2019

Points Bank. The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

SurveySparrow

JULY 26, 2019

Being bullish on satisfying your customers will yield terrific results- that’s the whole point of creating a customer advocacy program. Going the extra mile. Uber’s Refer-a-Friend program was used to find out customer advocates. The referral program was not only used to for riders but drivers as well.

Social Media 61

Social Media Customers Reference Brands 61

Currency Alliance

MAY 19, 2021

They are not entirely new, but in the past year, they have matured to the point where they can solve major pain points, while significantly reducing operating cost. So, importantly, you need to build solutions today for devices that customer may use in the future, but which are unknown at present.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Comm100

DECEMBER 8, 2017

But it’s not just business — saying thanks is an important part of any social exchange. We thank each other for holding the elevator, for commenting on our photos on social media, and for giving us gifts. When you send a thank you note promptly after an interaction, details of the exchange will still be fresh in your mind.

Social Media 50

Social Media Return on Investment White Paper Customers 50

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). And don’t worry so much about what they will do with your points down the road. savings on points.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. Firstly, loyalty tech isn’t as expensive as it used to be. Personalization powered by artificial intelligence. in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

LiveChat

JULY 10, 2015

Only few will choose Toyota because their father used to drive Toyota Pickup in the 80’s. You won’t find a housewife buying the same baking powder because her mother and grandmother used it. It’s easy and very useful for customers. Many people criticized the whole idea, pointing out that Dove’s models were photoshopped.

Loyalty 77

Loyalty Loyalty Programs 2004 Airlines 77

SurveySparrow

DECEMBER 3, 2020

The sharing of information is much more transparent in this case, and everyone is kept updated about the progress of the project. . After a point, it can get frustrating for the participants because they realize that a 15-minute meeting is getting dragged on every day because a few of them don’t respect other’s time. .

Presentation 52

Presentation Engagement Management Communication 52

Grade.us

APRIL 9, 2019

Giving people gift cards or other benefits in exchange for a review is prohibited. Email addresses can be a big clue too, as Virginia Case, CEO of StraTac Marketing , points out. "If Figure out the highest point of your sales or service process, and ask the customer to review you then. review funnel.

Rewards Programs 40

Rewards Programs Marketing Consulting Events 40

LiveChat

JULY 10, 2015

Only few will choose Toyota because their father used to drive Toyota Pickup in the 80’s. You won’t find a housewife buying the same baking powder because her mother and grandmother used it. It’s easy and very useful for customers. Many people criticized the whole idea, pointing out that Dove’s models were photoshopped.

Loyalty 74

Loyalty Loyalty Programs 2004 Airlines 74

Kustomer

NOVEMBER 25, 2021

When you think of delighting your customer, usually that entails mounds of agent apologies, long phone calls, and multiple points of contact through a prolonged period of time before the customer even feels any sense of delight with your brand. Well we’ll dive into some of the use cases here as we get into it. Cool stuff.

Customer Service 98

Customer Service Customers 2010 Net Promoter Score 98