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CX leaders: Don’t let empowered consumers pass you by

OpinionLab

Empowering your consumers is the key to improved customer experience. I’ll always remember a session at an Advertising Research Foundation conference in 2008 delivered to an audience of consumer research professionals in New York City. Empowered consumers need to believe they have a share, she reasoned.

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Why listening to customers matters in a recession

Thematic

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. Analyzing this feedback data becomes increasingly important during a recession.

2008 71
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From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights

Clarabridge

From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights. . As a daily destination for consumers, they’re constantly receiving feedback and have been able to turn that data into actionable insights and improvements. Day 2 of our tenth annual C3 Conference started off with a walk down memory lane.

2008 40
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

It was only in 2008 that the Chief Customer Officer position started being recognized as an important role within a company. Besides motivating frontline employees, though, a CXO is also responsible for having a system in place (like eNPS ) to acquire feedback from them regarding how happy they are working at the respective company.

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Optimize Your Customer Experience Management Strategy

GetFeedback

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. In this article, we’ll take a closer look at what customer experience management is, as well as how companies of all sizes can optimize it to keep consumers happy and loyal to their brands.

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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. 6/ Embrace Product Feedback Social media gives companies the ability to get the kind of quick, voluntary feedback they require to stay agile.

B2B 59
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How B2B brands can benefit from social listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. 6/ Embrace Product Feedback Social media gives companies the ability to get the kind of quick, voluntary feedback they require to stay agile.

B2B 52