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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

It is really researching probing customers and web visitors as they interact with your brand. Social media remains one of the best ways to get your consumer feedback on products and services in real-time and build relationships. Use interactions to ask and know each person’s preferred channel within social media.

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4 customer-based strategies health care can learn from retail

Alida

Enter: The kings of customer-centric service, interaction and engagement—retail brands. Kaiser announced last October that the organization conducted more than half of its 110 million physician-patient interactions last year via smartphone, videoconferencing, kiosks and other technology tools. The result?

Retail 154
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Book Review – Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation

ijgolding

Our obsession with Facebook, Twitter, Google+, Instagram and more has led to the humble consumer actively seeking to interact with companies via social networks. Part of the problem is that customers do not recognise channels – they recognise the company they are interacting with. I am a big fan of models and frameworks.

Books 92