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World Social Media Day – Public Sector Edition

Russel Lolacher

World Social Media Day is here again, providing a great opportunity to inform and educate your own public sector organization about what its social media efforts do to benefit them and their audience: the public. How is the time, resources and cost of a social media group (even if it’s one person) justified?

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3 Case Studies in Successful Social Media Customer Engagement

Win the Customer

Social media has become a major tool for marketers. But even though most small businesses use social media, it doesn’t mean they’re using it effectively. For instance, only 45 percent of marketers think their Facebook strategy is effective, reports Social Media Examiner.

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2019 Social Media Marketing Predictions

NetBase

When you look at what social media has become, it’s amazing to think less than ten years ago we were merely on the brink of its potential. Social media, and the ways we analyze and use it, continues to grow rapidly, and that won’t change in the coming year. Social Media’s Favorite #Foodporn for Thanksgiving.

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Behind the Scenes of Government Social Media Customer Care

Russel Lolacher

In BC, I’m the public service director responsible for the government social media customer care for our ministry, but my dad still doesn’t understand what I do. So any chance I get to engage and answer curious questions, the better. We aim to do that through our government social media. Thanks, Dad.

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Top 5 Tactics Your Social Media Audit Must Cover

NetBase

As we prep for Q2 of 2019, brands should consider performing a social media audit – especially if they haven’t done one recently. Before we get to the list – be sure to note: The social analytics tools that got the job done in 2010 would only give you a fraction of the data intelligence brands rely on now.

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Instagram Marketing Guide for Business Accounts

BirdEye

After its founding in 2010, the app quickly became a place for people to promote their small business especially. The platform can help businesses improve their engagement rates, increase their number of followers, and sell products. Instagram is currently the third most popular social media channel, just after Facebook and Whatsapp.

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A History of Customer Support Technology

Team Support

LivePerson introduced a live chat platform in 1998, allowing businesses to engage with website visitors in real-time. Mid-2000s: Social Media Support & Help Desk Software At the start of the new millennium, social media platforms like Facebook began to emerge.