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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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Facebook Fines: Is Their Culture To Blame?

Beyond Philosophy

After all, the social media platform hasn’t exactly been keeping our private information under lock and key. On the contrary, it appears as if our likes and dislikes, networks and preferences are for sale to the highest bidder. Then, where will the social media platform be? for your Customer Experience.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. The sales team is representing the product as it is today and not as they hope it will be tomorrow. Success means moving the relationship beyond the sale. The Power of Association.

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Helping 40 Million Students Repay Their Federal Student Loans, With Chief Customer Officer Brenda Wensil – CB25

Customer Bliss

Brenda is a senior leader with successful background in leading large corporate initiatives in sales and marketing, brand management, customer satisfaction and retention, and supply chain performance management on both domestic and international levels. About Brenda. We’ll be back Thursday with a new post.

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Is Your Customer Service Department a “Factory of Sadness”?

Customer Bliss

It’s one of the main reasons why we continue to see stories of service failures (and the resulting customer outrage that ensues) all over social media. Many companies hire, onboard, develop and manage service reps the same way they did 30 years ago. Customer satisfaction has been in a freefall for four years running.

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6 Important Reasons Why Businesses Should Prioritize IT Infrastructure

transcosmos Information Systems

In a survey by Fuse Technology Group , small business continues to increase their future investments in terms of IT infrastructure, specifically in business management software (50 percent), data analytics (43 percent), mobile devices (37 percent), social media (36 percent), and cloud computing (34 percent). Speed to Market Increase.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

In fact, customer complaints via social networks has nearly doubled from 19% to 35% since 2011. Kicking off the year or the quarter or the sales meeting with a workshop on how to better focus on customers is a great way to move the needle quickly. They will go out of their way to persuade people to avoid your offers.