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7 New Technologies to Improve Customer Service in 2021

TechSee

Companies have invested in their customer service function to differentiate and personalize their brand and improve overall operational efficiency. COVID-19 has resulted in a further increase in demand for service, with a January 2021 survey indicating that 65% of U.S. consumers required assistance during the pandemic.

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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. In 2021, it isn’t just about who you want to buy your products or services, but who can.

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CX Day 2021: A Reflection on My Customer Experience Journey

BlueOcean

Over the course of my journey into better understanding the CXPA customer experience core competencies, I came away with some key learnings and real-world anecdotes that are especially relevant on the heels of CX Day 2021. Customer experience is the main differentiator for brands today. A New Age of Excellence. Let’s chat today.

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5 Top Customer Service Articles of the Week 6-21-2021

ShepHyken

These 6 Rules Will Tell by Wise Marketer Staff. The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. Do your rewards hit the “must-have” mark that turns casual customers into brand fans? 2021 and Beyond Loyalty Strategy by Retail TouchPoints.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

consumers surveyed* (35%) responded that they will spend less in the 2022 holiday season than in 2021. The results align with confidence about what they will budget for holiday shopping, with 39% “less confident” and 19% “more confident” about holiday spending when comparing 2021 to 2022. .

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3 Drivers of CX Success in 2021

Upstream Works

As the pandemic continues and businesses continue shifting focus to accommodate necessary changes, we’ve seen brand new drivers of customer experience (CX) success arise. The below three drivers of CX success will help to keep customer loyalty strong as we move into 2021. Supporting a Distributed Workforce.

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5 Top Customer Service Articles of the Week 5-31-2021

ShepHyken

5 Ways to Drive Brand Loyalty and Customer Lifetime Value by Ian Simons. (Ad Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty.

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