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Top Ways To Keep Your Customer Informed In 2022

CSM Magazine

When you launch a new product or service, host an event, or make changes to your business, the first thing you should do is inform your clients and potential customers. In this article, we will reveal the nine top ways to keep your customers informed in 2022. Why should you keep your customer informed? Host webinars.

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Zenarate Releases 2022 CX Leaders Trends & Insights, Consumer Edition Report with Execs In The Know

CSM Magazine

Zenarate , the leading Simulation Training solution, today announced the release of the Consumer Edition of the 2022 CX Leaders Trends & Insights report. Zenarate partnered with Execs In The Know to gather current consumer preferences and perceptions related to customer service and customer experience channels.

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Brand Loyalty? “Lol, Not Without Trust,” Consumers Say 

Optimove

Consumer trust is a crucial component of any successful marketing strategy. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops. One effective way of gaining consumer trust is Customer-Led Marketing.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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Expert Insights: Your 2023 Guide to EX, CX, and Technology

Speaker: Colin Taylor, CEO & Chief Chaos Officer at The Taylor Reach Group, Inc

These challenges include the retirement of the baby boomer generation, low unemployment, the recession, and consumer trends that call for proactive customer engagement. 2023 is around the corner and as exciting as this is, it's easy to get lost in the shuffle of EX, CX, and technology if you don’t have the right information and perspective.

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“Early Summer Shopping? Sure, But We’ll Spend Less,” Consumers Say

Optimove

To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Let’s start with the bottom line: Most consumers, at 78%, plan to spend the same or less for summer items compared to 2022, and only 22% plan to spend more.

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Customers Want Personalized Experiences AND Privacy. Can They Have Both?

Experience Investigators by 360Connext

They don’t want to repeat their issue and information over and over as they move from self-service to chatbot to service rep in frustration. in 2023 (up 78% from 2022!). Globally, twice as many people were impacted by a data breach in 2023 than 2022. They want relevant, personalized offers at the right moment.

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