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5 Actions for B2C Marketers During an Economic Downturn

Blueshift

What does this mean for marketers, especially B2C marketers? Keeping a focus on creativity, efficiency, and ROI, and taking a customer-first approach have never been more important. Brands that continue to innovate will gain momentum over their competitors in the long run. At this point, no one is sure.

B2C 94
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Top 13 marketing channels for your business

BirdEye

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

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Outsource Telesales Reemergence Amidst Online Digital Marketing Noise

Magellan Solutions

While it is true that online digital marketing is a great strategy to get leads, to ditch your B2B or B2C telecalling marketing strategies is not smart either. In fact, for B2B or B2C telecalling marketing strategies , 79% of affluent clients still prefer to talk to someone over the phone. And the pandemic?

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ROI of Online Cloud Communities

Natalie Petouhof

In wanting others to see what I saw, I started down the road of creating ROI models for digital / social / online communities. Now many years later, I am hearing the same question so I revisited the topic in some new research, ROI of Online Cloud Communities. And note, ROI of online communities is NOT limited to customer service.

ROI 49
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Head of Fan Experience at Fanatics Shares Why Employee and Customer Experience Go Hand in Hand

Customer Bliss

When you can do this, you get an internal culture of excitement, innovation, and happy employees which result in happy customers. to determine their employee ROI. As an experienced leader with proven success of managing significant challenges of rapid growth at a company, Carolyne was recruited to lead the work at Fanatics.

Sports 197
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Customer Experience in Healthcare, With Natalie Schneider – CB012

Customer Bliss

She is most proud of her role in improving the health insurer’s NPS scores in the double digits over the past 12 months and helping the organization pivot from a B2B to a B2C company. B2B organizations tend to be very ingrained around specific sets of processes, and those processes need to be a bit different for B2C. The problem?

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How to Develop and Implement a Customer Experience Strategy

Lumoa

Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. The first step is to understand the current situation and how strategic work with CX can provide future ROI. CX is the customers’ experience of the product or service itself.