Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World
Experience Investigators by 360Connext
APRIL 23, 2024
For instance, referred customers at a German bank were found to be 25% more profitable than those acquired through other channels. It’s up to CX leaders to clearly communicate about these connections for their organization. Key Metrics and Steps to Consider for Measuring ROI 1. This is where some business acumen can help.
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