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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

And, with the increasing amount of information big data provides, AIM is designed to help marketers sift through that data in shorter time frames, uncovering valuable insights into their consumers allowing for better marketing campaigns and ROI. Below are a few ways AIM can create higher levels of customer engagement.

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Guest Blog: How to Engage Customers with Your Brand

ShepHyken

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways. Customers, employees, lead generation, or profit. Well, the best answer is customer engagement. No business can survive without engaging its customers.

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How Remote Businesses Effectively Improve Customer Engagement

Wootric

Many traditional businesses have made the temporary or permanent transition to a remote business model, which makes it all the more important for your cloud-based business to stand out. . A common issue that marketers face when adapting to a changing market is maintaining and increasing customer engagement. .

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Guest Blog – How Social Media Chatbots Can Help Businesses Target and Generate Leads

Comm100

Guest blog – Nahla Davies is a software developer and tech writer. The current Covid-19 pandemic has dramatically affected operations, forcing businesses to realign their focus towards online customer engagement. Since everything is automated, brands don’t need to worry about not being available to their customers.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order. The Value of Customer Experience, Quantified.

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3 Things CMOs Should Do During an Economic Downturn

Totango

But during an economic downturn , when companies are cutting costs and putting a halt on investing in new products, the CMO’s focus has to switch from facilitating growth through new customers to promoting growth via the company’s current customer base. . Maximize Your Return on Investments.

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Hyper-Personalization: The Future of Customer Experiences

CX University

The company leverages AI and machine learning to create custom and targeted experiences for customers based on their unique preferences, browsing history, and purchase behavior Benefits of Hyper-Personalization The shift towards hyper-personalization offers benefits for both businesses and customers. Customer Retention.