InMoment XI

JANUARY 9, 2024

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Support and service.

B2B 551

B2B Customer Experience Net Promoter Score 2024 551

GetFeedback

SEPTEMBER 14, 2018

The Customer Effort Score (CES) is a way to fully understand the customer experience on a holistic level. According to a study organized by the Harvard Business Review : “Loyalty has a lot more to do with how well companies deliver on their basic, even plain-vanilla promises than on how dazzling the service experience might be.

Loyalty 170

Loyalty Effort Score Net Promoter Score Touchpoint 170

InMoment XI

SEPTEMBER 20, 2023

By Simon Fraser, InMoment + Kirstin Simons, NPSx by Bain & Company NPSx by Bain & Company and InMoment recently released the State of CX: UK Consumer Trends Report , an in-depth analysis of customer perceptions on brand experiences across multiple industries.

Net Promoter Score 260

Net Promoter Score Retail NPS Government 260

ShepHyken

OCTOBER 4, 2019

It is all about how businesses interact with their customers to form a meaningful connection. The ultimate goal of any business, here, is to nurture long-term affinity and loyalty for the brand. Customer engagement depends on the relationship your customers have with your business. Principles of Customer Engagement.

Blog 122

Blog Brands Engagement ROI 122

Optimove

JANUARY 17, 2024

Discover the true value of your customers with our LTV calculator Download Now Why it Matters: As we celebrate Get to Know Your Customers Day, it’s crucial to remember that every day is an opportunity to put the customer first, starting with their data and leveraging AI-powered tools to uncover valuable insights.

Loyalty 59

Loyalty 2024 Download Roadmap 59

Customer Guru

JUNE 12, 2018

As Heather Williams, the American singer-songwriter, said, Revolve your world around the customers and more customers will revolve around you. Building customer loyalty is a worthy investment for every startup. New business success is highly dependent on the satisfied and happy customer. Zig Ziglar. Do let us know.

Loyalty 114

Loyalty Loyalty Programs Social Media Connections 114

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Totango

DECEMBER 10, 2020

Now, perhaps more than ever before, retaining customer loyalty is the key to maintaining a thriving business. In today’s web-based business world, clients are able to view other product choices with astonishing ease, while competitors are constantly prowling for new customers with high profile marketing campaigns.

Customer Journey 71

Customer Journey Loyalty Metrics Customer Success 71

CustomerSuccessBox

NOVEMBER 23, 2021

Indeed, with a few clicks, a customer can decide to buy a product from another company. For this reason, the issue of customer loyalty turns out to be unavoidable. But what are the methods and the challenges of this loyalty? What place for customer loyalty in your marketing strategy? Create loyalty programs.

Loyalty 52

Loyalty Net Promoter Score Loyalty Programs NPS 52

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. embedding loyalty mechanics across the business.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

ShepHyken

JULY 5, 2019

This week we feature an article by Alexandra Mederrick who writes about why effectively communicating online with your customers is a key to success for any business. One that unlocks the opportunity to form a relationship and build customer loyalty. . Use data to better understand your customers. Do you speak Internet?

Communication 122

Communication Blog Social Media Feedback 122

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 109

Loyalty Programs Loyalty Airlines Retail 109

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Comm100

OCTOBER 30, 2015

Customer satisfaction is essential to a successful business, especially online where shoppers can quickly and easily express their experiences. Being a satisfied customer is a prerequisite to being a loyal customer. Because once a satisfied customer becomes a loyal customer, he/she will make sales for you.

Customer Satisfaction 109

Customer Satisfaction Loyalty Reference Advertising 109

ShepHyken

DECEMBER 21, 2018

Customer satisfaction is at the core of your business health and growth. In this age of social media, unhappy customers can cause extensive damage to your brand. Happy and satisfied customers, on the other hand, enhance loyalty and revenue.

Blog 97

Blog Customer Satisfaction Culture Social Media 97

ShepHyken

OCTOBER 19, 2018

It’s not only showing the right content on the web or via email but can decide if these are even the appropriate channels to engage with a customer at any given time. For [customer support and marketing] employees, the main benefit is operational efficiency. Anticipating and recommending new options for customers based on past history.

Blog 111

Blog E Commerce Customer Service E-support 111

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Comm100

FEBRUARY 10, 2022

Keep track of and reward loyal customers. Loyalty programs create a solid base for personalized customer service by helping you collect more data with every new order. You can use this data to understand customers’ shopping patterns and offer customized rewards to incentivize more orders. Conclusion.

Blog 52

Blog Customer Service Loyalty Programs Social Media 52

ShepHyken

MAY 18, 2018

This week we feature an article by Gary Anderson who explains why the customer experience creates customer loyalty and generates repeat business. – Shep Hyken. The customer experience you provide will set you apart from the competition. Never underestimate the value of a customer base that is loyal to your brand, though.

Blog 79

Blog Loyalty Programs Advertising Loyalty 79

Avaya

SEPTEMBER 21, 2016

It’s a bold statement, I know, but I’ve been struggling with the idea that true loyalty can’t really exist in today’s digital world. So much for loyalty! It’s About Customer Experiences. If we acknowledge that customer loyalty is a thing of the past, then what are we left with? Hang in with me for a moment.

Loyalty 76

Loyalty Banking Wireless Events 76

Comm100

JULY 20, 2020

Guest blog – Nahla Davies is a software developer and tech writer. This, in turn, increases customer confidence and loyalty. Customers expect 24×7 access to things that interest them. Understanding things like the type of content to publish, topics to focus on, and choosing a blogging platform. ROI Calculator.

Social Media 53

Social Media Blog ROI Brands 53

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Optimove

JUNE 22, 2020

Using loyalty data to power customer retention and reactivation. This is just one methodology ( with three more to download ) that demonstrates how marketers can easily use Optimove to discover customer insights, test their hypotheses, and optimize their CRM campaigns. How’d they do it, you ask?

Customer Retention 52

Customer Retention Loyalty Loyalty Programs Retail 52

ShepHyken

OCTOBER 5, 2018

Loyalty isn’t just about recurring business, which Amazon is great at encouraging, it’s about driving recommendations and exceeding expectations with incredible service.”. “To On the other hand, DTC brands can deliver a great experience by offering a tailored selection that suits the needs of their customer base without overwhelming them.

Consumers 85

Consumers Blog Brands Retail 85

LoyaltyPlus

APRIL 14, 2020

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce. Loyalty programmes, emotional connection to brands and higher level customer interaction will feature strongly.

E Commerce 40

E Commerce 2020 Loyalty Touchpoint 40

LoyaltyPlus

APRIL 14, 2020

Retail professionals agree: 2020 will mark a significant year of development, with loyalty at the core of digital commerce. Loyalty programmes, emotional connection to brands and higher level customer interaction will feature strongly.

E Commerce 52

E Commerce 2020 Loyalty Touchpoint 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Second to None

JUNE 21, 2018

This helps ensure they share the content with others while gaining their loyalty to the brand. So is creating content specifically to educate the customers, entertain them and teach them something interesting and new. This will help retain and grow the brand’s customer base through loyalty.

Loyalty 61

Loyalty Consumers Marketing Social Media 61

GetFeedback

DECEMBER 2, 2019

Focusing on your customers will result in increased loyalty, more positive word-of-mouth referrals, and higher spend from your best customers. It costs five times more to sell to a new customer than to sell to a happy one. Your satisfied customers spend 15% more with your brand. Recover unsatisfied customers .

ROI 195

ROI Customer Satisfaction Loyalty Measurement 195

BirdEye

JULY 5, 2023

However, constantly acquiring new customers without investing in strategies to retain them can prove quite harmful to the bottom line. To first time customers turn into loyal customer, it is important to invest in building relationships with them. This blog helps you grow your business with relationship marketing.

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

kommunicate

NOVEMBER 19, 2019

There are numerous studies out there that clearly show why it is extremely important to develop a loyal customer base. Also, it is equally important to keep those loyal customers happy and increase customer loyalty. Those customers are the ones who are likely to buy your products, even if they aren’t on sale.

Loyalty 40

Loyalty Blog Sales Customer Base 40

Experience Investigators by 360Connext

DECEMBER 15, 2014

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Welcome everybody.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

ShepHyken

APRIL 27, 2018

A strong presence on Facebook, Twitter, Instagram, or Snapchat can help you reach new or existing customers. Regardless of your existing customer base and target market, millennials are accustomed to promotions and communications across various social media channels.

E Commerce 82

E Commerce Blog Social Media User Experience 82

Retently

MAY 15, 2024

Have you ever read an online newspaper, blog or magazine only to be asked for your feedback as a reader? Most of us associate customer feedback with, well, customers. These moments capture genuine sentiments based on fresh experiences. Thus, we can group NPS benefits for website visitors into 3 categories: 1.

Net Promoter Score 78

Net Promoter Score NPS Feedback Metrics 78