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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. My Comment: I’ve been studying how different brands are creating successful loyalty programs. Connect with Shep on LinkedIn.

2024 70
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How Can an Enterprise Video Platform Transform Communication?

CSM Magazine

It has become an integral part of business communication both internally and externally in fields as diverse as interviewing, on-boarding and training new recruits, security, marketing and sales, customer support and relationship management, managing work-flows, and organizing pan-organization events across geographies and time zones.

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Customer Experience: The Only Path to Brand Loyalty

Oracle

In hindsight, if we had linked our “expert” promise with a sales method, service delivery, and life-cycle support we would have had even more success. For example: Marketing and any advertisements must reinforce the brand promise. Engineering and product management must develop products that highlight the brand.

Loyalty 106
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Effective Event Ticketing Strategy for a Conference

Joe Rawlinson

And a right set of event ticketing strategies is essential when you want to boost ticket sales online for your upcoming conference planning project, whether in-person or virtual. It might be a good idea to introduce a promotion to increase sales during these times. Leverage the brand value of your event?

Events 78
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How Can BPO Philippines Adapt User-generated Content To Boost Your E-commerce Brand

Magellan Solutions

Magellan Solutions ‘ then takes a step further with your UCG by: Promoting brand values. It’s vital to define what your brand stands for and what your values are. . Whatever your brand values , UGC is one way to connect with people who believe in the same values.

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7 proven ways to measure brand equity

Qualtrics

The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. Brand equity is the added value a company has when they have a strong and positive brand name and public perception. This is operational data like sales data, finance data and HR data.

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7 Reasons Brand and CX are Disconnected

Beyond Philosophy

They haven’t, however, brought the brand promise concept and applied it to the day-to-day activity of the company. People throughout the organization don’t know the Brand Values. Many companies don’t share the brand values with their entire team. Brand values have not been aligned with the Customer Experience.

Brands 129