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Your Guide to Mastering Brand Reputation Management

InMoment XI

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 378
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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

In what ways do your favorite brands help create your personal brand? So, Why Do Customers Choose Their Favorite Brands? This connection between consumer and brand is much deeper and more meaningful than a singular experience; therefore, it has a greater potential impact on long-term loyalty, advocacy, and value.

Brands 493
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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Normal data analysis won’t be able to tell you about a customer’s feelings related to your brand, and how those feelings will affect their interactions with your brand in the future. This flexibility enables businesses to gain a comprehensive understanding of their customers and operations, driving innovation and competitive advantage.

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The ultimate guide to brand salience

BirdEye

But this can change if your business actively measures brand salience and takes steps to improve it. This blog post is the ultimate guide on brand salience and helps you grow your brand by measuring this important metric. Table of contents What is brand salience? Table of contents What is brand salience?

Brands 104
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InMoment (integrated) Experience: Changing The Game

InMoment XI

On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. Their story exemplifies that the utilization of AI can keep any business competitive and relevant by modernizing their approach.

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Turning customer experience into competitive advantage

Eptica

Date: Wednesday, October 25, 2017 Turning customer experience into competitive advantage. Author: Vincent Giraud Customer experience is becoming the primary differentiator for brands , whatever industry they are operating in. Every brand is judged against the best – there are no excuses.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. A strategic outcome in any area of business is to get ahead (and stay ahead) of the competition.

ROI 260