Remove Brands Remove Consumers Remove Customer Care Remove Sales
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The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World

BlueOcean

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once been loyal to. Convenience: First Among Equals.

Loyalty 156
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How a Better Brand Experience Turns Consumers into Loyal Customers

Second to None

Your brand experience is a multi-layered avenue that draws a connection between you and consumers — positively or negatively. It’s your personality, values, and attitude that fuels your brand’s perception out in the world. Let’s first define brand experience. Brand Experience vs. Customer Experience.

Consumers 109
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Guest Post: Customer Care–It’s Now or Never

ShepHyken

H e explains how and why expanding customer care operations to include online chat and brand communities can elevate both self-service and customer care. “Hi, That little chat box in the bottom right corner of the screen promises to answer every customer question — but will it? Hi, how can I help you?”

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Are You Using 1999 Metrics to Measure 2019 Customer Care?

BlueOcean

Those metrics were born in an era when customer service was a race, where whoever got to the finish line first (i.e. off the phone) – upsetting the least number of hurdles, extra points for a graceful gait – was the champion, the most successful, the most likely to win “customer service agent of the year.”. But where do we start?

Metrics 219
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The Customer Care Difference for Healthcare Products

CSM Magazine

Customers of health-related products—such as over-the-counter medicines, dietary supplements, nutraceuticals, medical devices, wearables, and animal health products—typically have higher expectations of manufacturers than do users of other types of consumer products. Proactive outreach. Product recall support. Ability to Escalate.

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How Grocery Brands Can Measure Their Customer Experience in 2024

Second to None

By listening to their customers and measuring customer service standards, grocery brands can stay ahead of the curve and deliver what their customers need and want most— especially as consumer expectations and trends evolve. Mystery Shopping measures operational standards and brand performance.

2024 62
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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience.