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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

Brand passion is about more than measuring the volume of social content or sentiment. It’s about the intensity of the passion that customers have about your brand. And brands’ COVID-19 responses have triggered fluctuating consumer passion. Let’s see how that looks, and what brands can learn from it moving forward.

Fashion 64
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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Recently I have read and written a lot about AI and as technology improves and acceptance grows AI will have a strong role in customer service. – Shep Hyken. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool. Final Thoughts.

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How to Decide When Your Business Needs a Customer Engagement Platform

Ecrion

In fact, studies have shown that people are far more likely to interact with a brand that they trust than one they don’t. Interacting with your audience isn’t always optimized, though, which may result in you not getting as much out of your customer relationships as you could. Improving Customer Service.

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The Top Three Ways to Improve Customer Engagement and Loyalty for Enterprises

Totango

But the only way to cultivate this prized group is to form meaningful connections which increase customer engagement and loyalty. Always keep the customer experience in mind. Try to understand how your brand’s actions and communications make a customer feel. Tips for Increasing Customer Engagement and Loyalty.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience.

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Strengthening Brand Experience in the Grocery Industry

Second to None

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 73
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The Importance of a Robust Customer Engagement Strategy in a Time of Crisis

Ecrion

If you’re a customer engagement specialist, these last few weeks may have found you staring at your screen wondering what you can possibly say to your customer base. How do you, as a brand, navigate through a crisis? Maintaining customer relationships has become more important now than ever.