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5 Essentials for a Happy Business Travel Experience

Experience Investigators by 360Connext

I’ve been traveling a lot in the month of March. I’ve been thinking about what it means to be a business traveler (who happens to be a woman) on the road. But I enjoyed some little touches and thought I’d praise those companies who thought about the experiences enough to make my travels a little more enjoyable.

Travel 282
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Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

In the rush to amaze and delight, a la Zappos , organizations often overlook ways to truly provide experiences meaningful to that customer. A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. A great experience, but for whom?

Brands 259
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Hospitality Brands: Facing the Pressure with Digital Solutions

Lithium

Everyone has had those horrid travel days. Nothing seems to top off a bad travel experience than a flight getting canceled or having a hotel lose your room reservation. Unfortunately for millions of people in recent memory, having a flight canceled is practically baked into the travel plans. A brand could do one of two things.

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QR Code Marketing for Mobile First Brands 

Optimove

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. British Airways incorporated QR codes on their bus stop ads in London, enticing commuters to scan and immerse themselves in a virtual travel experience. Long and short?

Brands 52
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Travel Customer Care Excellence, Informed by Social Listening

NetBase

How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? The longer consumers must wait for an answer – particularly when things are going wrong, but not only then – the more likely they will find another brand to do business with in the future. Immediacy Is Key.

Travel 56
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6 Companies That Exemplify Exceptional Brand Storytelling

Oracle

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.

Brands 99
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How Important is Customer Service in Travel and Tourism?

Bold360

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success.

Tourism 56