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Is Your Mission Customer-Focused, or an Empty Promise?

Experience Investigators by 360Connext

When beginning an initiative to improve the customer experience, referring back to the brand promise is essential. Your brand promise is a means for setting customer expectations , but is typically written from the company perspective. How do you want customers to experience your brand? Nationwide.

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Is Your Marketing Inadvertently Damaging Your Customer Focus?

Beyond Philosophy

You were just trying to market the latest brand effort to your new and existing customer base. Unfortunately, your marketing inadvertently damaged your customer focus. How you segment customers also contributes to this damage, as well as how well you understand your customersexpectations of you.

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NPS Best Practices: Be a Leader not a Laggard

InMoment XI

What we can Learn From the top Brands in the UK One size doesn’t fit all, but knowing essential NPS best practices that can fit any program is a great place to start. The strength of your organisation’s capability to listen, understand, and act upon customer feedback is crucial.

NPS 260
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3 ways retailers are adapting to higher customer expectations

Think Customers

As retail brands figure out how to adapt their physical spaces to fit in an omnichannel strategy, they should consider what purpose their stores serve, said Jeff Bradbury, senior marketing director at Hughes Network Systems. Every brand needs to decide how to [adapt their stores] in a way that’s unique to them,” Bradbury said.

Retail 64
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Customer Experience Quotes to Inspire Your Company’s CX Transformation

InMoment XI

Elements of the process range from mapping the customer journey, deploying customer experience management software, and capturing customer feedback to tracking customer experience KPIs , developing service training programs, and launching strategic sales and outreach efforts. Make a customer, not a sale.”

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Why You Should Build an Omnichannel Customer Experience

InMoment XI

It’s easy to fall into the trap of thinking that customer expectations are always changing, and you’ll never be able to keep up. However, all your customers want the same thing: to be able to interact with their brand on their terms. What are the Advantages of Omnichannel Customer Experience?

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5 Key Learnings from Customer Experience Experts at The XI Forum Europe 2023

InMoment XI

After a successful XI Forum Europe featuring 9 EMEA customer experience experts , 200+ engaged delegates, 8 insightful workshops, and plenty of networking, it’s safe to say that the event was a hit! The power of data-driven choices extends beyond individual decisions; it drives a customer-focused culture within your organisation.