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Personalization Meets Privacy: How Opti-X Transforms User Data into Enhanced Digital Experiences 

Optimove

Learn how Opti-X, Optimove’s personalization platform, helps brands transform user data into personalized, engaging experiences and builds deeper consumer trust. In fact, 60% of consumers are willing to share more data to receive personalized benefits and discounts.

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5 Lasting Effects the 2020 Sports Season Cancellations Will Have on Fan Expectations

Maru Group

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. It’s up to CX leaders to clearly communicate about these connections for their organization.

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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

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The Reasons Behind Tesla’s High Net Promoter Score

Retently

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. A good product that appeals to the consumer is the deepest core of marketing, which is very hard to achieve. Sporty yet practical vehicle.

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The Positive Influence of Scarcity on Customer Experience with Mindy Weinstein

ShepHyken

Businesses can use this in a positive way to emphasize value and communicate how working with them through their products or services is in their customers’ best interest. This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more: What is scarcity in consumer behavior?

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 Part of the issue lies in the CRM and communications strategies–they simply aren’t always aligned, which allows inconsistent messaging to customers. That means communicating with integrity, openness, and honesty. Gas, grocery, fashion, technology… and probably more.