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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

Unstructured data refers to information that doesn’t have a predefined data model or isn’t organized in a structured manner like traditional databases. This flexibility enables businesses to gain a comprehensive understanding of their customers and operations, driving innovation and competitive advantage.

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Stop Building Your Competitive Advantage and Start Building Your Customer Advantage

Amity

Competitive Advantage isn’t Sustainable. Using everyday digital technology, customers have ready access to information, people, and resources. The competitive advantages businesses have developed to serve customers in the past are neither competitive nor advantageous today.

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Turning customer experience into competitive advantage

Eptica

Date: Wednesday, October 25, 2017 Turning customer experience into competitive advantage. At a time when competition is ever-increasing, the experience that consumers receive is central to attracting and retaining their business, and therefore to the company bottom line. Published on: October 25, 2017.

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InMoment (integrated) Experience: Changing The Game

InMoment XI

On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. Their story exemplifies that the utilization of AI can keep any business competitive and relevant by modernizing their approach.

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Your Guide to Mastering Brand Reputation Management

InMoment XI

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. Google Alerts, social media monitoring tools, and specialized software can help you stay informed. Data visualization simplifies the interpretation of complex information, facilitating informed decision-making.

Brands 378
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Stop Building Your Competitive Advantage and Start Building Your Customer Advantage

Amity

Competitive Advantage isn’t Sustainable. Using everyday digital technology, customers have ready access to information, people and resources. The competitive advantages businesses developed to serve customers in the past are neither competitive nor advantageous today. Lose Yourself , Eminem.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.