CloudCherry

SEPTEMBER 19, 2018

As businesses strive for that competitive edge, they turn to customer experience management or CEM to better understand the customer’s perspective and improve based on these insights. Path analysis – creating hypothesized causal connections between sets of variables (e.g. Connecting Your CEM Goals to Financial Metrics.

ROI 256

ROI Financial CEM Metrics 256

InMoment XI

FEBRUARY 7, 2024

The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Instead, 71% of consumers expect personalization from the businesses they choose.

Hotels 260

Hotels Guest Experience Travel 2024 260

InMoment XI

MARCH 16, 2022

And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. In fact, Baby Boomers, Generation X and Y, and even the up and coming Gen Z, all have their voices heard in these data insights. But in Canada and the United States , only 51-61% of consumers were comfortable.

2022 493

2022 Social Media Loyalty Consumers 493

Strativity

NOVEMBER 28, 2022

Consumers had a different relationship with, and metabolism for, content consumption. Unlike in 2008, consumers today have a greater expectation for personalization and a customer-centric approach to engagement. In 2020, consumers spoke very clearly with their purchases and online behavior.

2008 98

2008 Connections Brands 2023 98

InMoment XI

NOVEMBER 30, 2023

Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. When your brand identity is cohesive and mirrors the values that matter most to your business, it becomes a powerful tool for connecting with consumers on a deeper level. Key Features and Functions 1.

Brands 378

Brands Management Multi-Channel Social Media 378

NetBase

DECEMBER 13, 2019

Most potential consumers are scrolling through online content for a good portion of their day. Brands reaching these media-connected consumers have advanced social analytics informing strategic outreach decisions. Here’s why – and how you can start capturing insight of your own! And for good reason. That’s unfortunate.

Consumers 52

Consumers Connections Advertising Brands 52

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Embracing these strategies fosters meaningful connections akin to skilled salespeople. citizens in January 2024.

2024 75

2024 Marketing Insights Download 75

CSM Magazine

AUGUST 21, 2020

As consumers continue to take their business online, content marketing has never been more important. Successful content marketing engages consumers, enticing them to read or watch more. More personable content can help build an emotional connection towards your brand. Building a successful content marketing campaign.

Connections 52

Connections Consumers E Commerce Marketing 52

SurveySensum

FEBRUARY 21, 2024

While AI offers unparalleled efficiency and scalability in handling customer inquiries and providing support, there’s a critical aspect that often gets overlooked— the human connection. Additionally, 64% of consumers believe that businesses have become too impersonal in their customer interactions.

Connections 52

Connections E-support E Commerce Demo 52

Beyond Philosophy

FEBRUARY 15, 2024

In my early work with Customer Experience , the Chair of Consumer Psychology in the UK told me that there were around 150 emotions, which all vary to some degree. You can gain excellent insight by walking your customer journey like a customer. Many emotions exist within those positive and negative categories, too. Click here.

Connections 88

Connections Loyalty Brands 2005 88

CloudCherry

SEPTEMBER 19, 2018

As businesses strive for that competitive edge, they turn to customer experience management or CEM to better understand the customer’s perspective and improve based on these insights. Path analysis – creating hypothesized causal connections between sets of variables (e.g. Connecting Your CEM Goals to Financial Metrics.

ROI 225

ROI Financial CEM Metrics 225

Optimove

MARCH 30, 2023

To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Let’s start with the bottom line: Most consumers, at 78%, plan to spend the same or less for summer items compared to 2022, and only 22% plan to spend more.

Consumers 94

Consumers Omnichannel 2022 Retail 94

ReviewTrackers

SEPTEMBER 13, 2018

Introduction: Consumer Insights. For many of today’s business organizations, obtaining consumer insights has become one of the most important strategic priorities. Consumer insights also empower businesses to think and become customer-first: an essential ingredient to success in today’s connected world.

Consumers 62

Consumers Insights Social Media Call Center 62

2020 Research

SEPTEMBER 1, 2022

consumers are shifting their attitudes toward banking service providers. Legacy banks must consider how to cultivate consumer loyalty and fight back against challenger banks who are simply doing a better job. The goal was to understand how consumers view their relationship with their bank. This revealed four key findings.

Consumers 52

Consumers Banking Loyalty 2021 52

BirdEye

AUGUST 3, 2022

Direct marketing can be delivered to consumers on multiple channels. In those instances, each platform acts as a middleman between the business and the consumer. That’s why direct marketing is a true business-to-consumer (B2C) marketing approach. Easier to measure – Track and measure open and click rates for reliable insights.

Connections 98

Connections Marketing Social Media Advertising 98

BirdEye

JANUARY 25, 2024

From cozy corner cafes to towering corporate offices, Google Business Profiles have become the arena where businesses compete for visibility and connect with their customers like never before. To grasp the full scope of this transformation, Birdeye explored the insights and experiences of over 130,000 businesses throughout 2023.

2024 57

2024 Insights Automotive Hospitality 57

Merkle

FEBRUARY 16, 2022

To fuel the insights in this issue, we surveyed over 2,000 consumers, instead of marketers, to unpack the amount and extent of data consumers are willing to share. Merkle’s Customer Engagement Report is back for Q1 2022.

Consumers 105

Consumers 2022 Connections Customer Engagement 105

Up Your Service

JULY 16, 2018

unique report was recently released by Salesforce Research titled “ State of the Connected Customer , 2nd edition”. This is an important publication with insights from 6,700 consumers and business buyers on the intersection of customer experience, use of technology, and the creation and development of trust.

Connections 67

Connections Insights Culture B2C 67

CSM Magazine

MARCH 19, 2021

IRI , a global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has acquired Intelligent Shopper Solutions (ISS). ISS is a leading retail consumer insight provider that enables collaboration between retailers and suppliers, from Kognitiv Corporation.

Retail 52

Retail Consumers Insights Financial 52

NetBase

AUGUST 27, 2020

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Our “personal narrative” theme makes short work on this challenging goal, offering companies amazing insight into the loves (and hates) of consumers.

Retail 98

Retail Consumers Social Media Apparel 98

Stella Connect

DECEMBER 7, 2021

For answers, our team at Stella Connect by Medallia commissioned a research study of more than 2,100 consumers in the US and UK to uncover key drivers of customer sentiment , behavior, preferences, and loyalty. 5 Best Practices from Our 2022 Insights on the Future of Customer Service Report. 5: Ensure Your Customers Feel Heard.

Insights 99

Insights Customer Service 2022 Customer Satisfaction 99

NetBase

MARCH 23, 2020

Brands need ways to sway consumer love in their favor. Let’s explore how you can harness these powerful personalities to connect with your consumers on your behalf. Many consumers are hesitant when it comes to influencer promoted products because it can seem like every product is being endorsed in one way or another.

Connections 52

Connections Consumers Metrics Brands 52

Optimove

OCTOBER 20, 2022

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

Customer Relationships 98

Customer Relationships Consumers Marketing 2007 98

BirdEye

JANUARY 25, 2024

From cozy corner cafes to towering corporate offices, Google Business Profiles have become the arena where businesses compete for visibility and connect with their customers like never before. To grasp the full scope of this transformation, Birdeye explored the insights and experiences of over 150,000 businesses throughout 2023.

2024 52

2024 Insights Automotive Hospitality 52

QuestionPro Audience

JULY 21, 2022

Implementing an insight community has recently become the most widely used research method. A recent study indicated that 74% of organizations employ some Insight Community to gather actionable insights from their target audience. One of them is the Online Insights Communities. What is an insight community?

Insights 78

Insights Advertising Interaction Consumers 78

Alida

AUGUST 12, 2016

What are the consumer insight best practices when trying to engage millennials? What are the challenges in engaging millennial consumers? Constant connection. Younger Millennials don‰’t remember what it‰’s like to not be connected to the web. ENGAGE MILLENNIALS FOR CUSTOMER INSIGHT. Keep it authentic.

Customer Insights 189

Customer Insights Insights Engagement Marketing 189

SurveySensum

OCTOBER 31, 2023

What are customer experience and customer service, how they’re connected, their differences, why do they matter for your business, and how a customer feedback platform can help you ease your work to enhance the overall experience? These metrics provide insights into the overall customer experience. What is Customer Experience?

Connections 52

Connections Customer Service Net Promoter Score Customer Experience 52

Happy or Not

FEBRUARY 2, 2023

By connecting customer feedback to your target audience’s demographic data. Using AI-powered technology, our touchscreen Smiley Touch terminal has been upgraded to allow businesses to unlock valuable customer demographic information and combine it with in-moment feedback data for unprecedented insights. So how is this made possible?

Connections 73

Connections Feedback Apparel Sports 73

Optimove

MARCH 20, 2024

Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more The Big Picture: On March 20, at Optimove Connect, Pini Yakuel, CEO, introduced the position-less marketer. Position-less marketers improve efficiency and reduce information loss in the marketing organization.

Connections 52

Connections Marketing Multi-Channel Sports 52

Experience Investigators by 360Connext

JUNE 4, 2024

There is a struggle between providing the best customer experience and appropriately protecting consumer privacy. Truata’s Global Consumer State of Mind Report —which I participated in for its 2020 edition—showed the majority of global customers: Are more likely to be loyal to a brand that uses personal data appropriately (69%).

2023 143

2023 2022 Connections Consumers 143

Experience Investigators by 360Connext

JUNE 4, 2024

There is a struggle between providing the best customer experience and appropriately protecting consumer privacy. Truata’s Global Consumer State of Mind Report —which I participated in for its 2020 edition—showed the majority of global customers: Are more likely to be loyal to a brand that uses personal data appropriately (69%).

2023 143

2023 2022 Connections Consumers 143

Experience Investigators by 360Connext

JUNE 4, 2024

There is a struggle between providing the best customer experience and appropriately protecting consumer privacy. Truata’s Global Consumer State of Mind Report —which I participated in for its 2020 edition—showed the majority of global customers: Are more likely to be loyal to a brand that uses personal data appropriately (69%).

2023 143

2023 2022 Connections Consumers 143

BirdEye

SEPTEMBER 11, 2023

While it is a golden opportunity to gain valuable insights, this influx of data can be overwhelming. Manually analyzing this feedback can be time-consuming and prone to human biases. This is the only blog you need to read to know how AI-driven customer feedback insights can increase the reputation of your business.

Feedback 106

Feedback Insights Social Media E-support 106

Oracle

JULY 7, 2020

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. Here are 3 key areas where consumer behavior is shifting, and how you can modify your strategy to accommodate. Consumer spending centers on essentials.

Consumers 98

Consumers Entertainment Fashion Touchpoint 98

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. The connectivity between brands and consumers offered in the Internet age has integrated brands into the daily routine of our lives. 1] [link]. [2] 2] [link].

Consumers 109

Consumers Brands Social Media 2010 109

SurveySensum

FEBRUARY 9, 2024

The insights you gain from the process can lead to informed decision-making and sustainable growth. Here are seven tips to ensure your market research endeavors yield meaningful and accurate results and insights. Writing down beliefs can skew your results and lead to inaccurate insights. Keep reading for some useful tips.

Insights 52

Insights Marketing 2022 Reference 52