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How Much Customer Service Should Your Social Media Accounts Handle?

CSM Magazine

The ubiquitous nature of social media and its engagement potential has led companies to increasingly leverage these platforms for customer service purposes. However, it raises the question – how much customer service should your social media accounts handle? The Rationale: Why Social Media for Customer Service?

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Revolutionizing Retail with AI-Driven Customer Experiences

InMoment XI

A retailer would air a commercial on TV or run an ad in a magazine – and cross their fingers that it would resonate with at least a portion of viewers. Retail consumers expect, and sometimes demand, experiences that are tailored to their unique needs and preferences. Today, generic experiences no longer cut it.

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5 Ways Everyone Wins with Proactive Social Media Engagement

Experience Investigators by 360Connext

Social media as a customer service channel is now a given. 67% of consumers have used a company’s social media site for servicing, according to J.D. Instead of hiding behind press releases and formal communication, social media engagement allows organizations to speak directly to customers and prospects.

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Energy Companies Feel British Public’s Social Media Wrath

CSM Magazine

Energy Companies Feel British Public’s Social Media Wrath With British Gas, Scottish Power and OVO Getting the Worst Rap. New data reveals energy suppliers are letting their most at need customers down as they struggle to deal with tidal wave of complaints on social media.

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The Future of Customer Service on Social Media: Predictions and Trends

CSM Magazine

Have you ever wondered if the future of customer service can be social media? In this article, we will discuss how social media is rapidly changing the customer service industry. Social media is now an evolving contact channel integrated into the domain of customer service.

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Social Media Influencers and Your Customer Experience

Michelli Experience

In those days, consumers were at the mercy of advertising claims made across traditional outlets (e.g., network television, radio, newspapers, and magazines). Thanks to social media, many brands have softened their traditional media buys and have focused instead on influencing purchasers through a variety of strategies.

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Improving Customer Service via Social Media

CSM Magazine

Your customers now expect you to be active on social media, so they can easily reach your customer service representatives through sites like Instagram to get their concerns and complaints resolved. Benefits and challenges of using social media as a customer support tool. Conclusion.