Invaluable Customer-Centricity Lessons From Tesco
Maz Iqbal
DECEMBER 10, 2014
In the early 2000s Tesco was much lauded my many: the customer-centricity gurus, the 1:1 marketing gurus, the data mining and predictive analytics players, and customer loyalty program vendors. ” What Can We Learn About The Challenge Of Building A Customer-Centric Organisation? Why does this matter?
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