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How to Build a Next-Generation Loyalty Scheme

CSM Magazine

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59
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March Madness! Events for Customer Experience Excellence

Experience Investigators by 360Connext

More special events this month: Customer Experience Summit Chicago. Jeannie will be leading a roundtable discussion about understanding microinteractions and how they can lead to increased loyalty, brand advocacy, and an overall improved customer experience. . March 17th & 18th. Please tell me a little about your needs.

Events 223
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Future Marketing: 3 Ways to Speak to Tomorrow’s Customer

Experience Investigators by 360Connext

While the media covered lots of impressive and sexy demos at CES, there were a few products receiving accolades for what the customer can actually do with them. A really interesting transportation example is Gogoro, which is part product, part service, and all kinds of awesome!

Marketing 250
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3 Examples of Change for the Better in Airlines

Beyond Philosophy

Southwest Airlines is a great Customer-centric airline with excellent employee engagement. What Southwest Airlines is not, at least according the US Department of Transportation, is punctual, which is clearly not a great stat when you are in the transportation game.

Airlines 132
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Which sectors offer the worst customer experience?

Eptica

Author: Pauline Ashenden While all industries need to ensure they are delivering an excellent customer experience, some seem to be intrinsically better at it than others. Competition and choice Clearly, the easier it is for a consumer to switch from your company, the better your customer experience needs to be if you are to win their loyalty.

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Informing Better Business Decisions with Analytics

PK

Lowering project expenses in transportation. This is making a big impact in industries such as transportation. REI leveraged this data to implement business strategies that led to increased loyalty, customer engagement and sales. Consider these examples of the power of analytics in action.

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Informing Better Business Decisions with Analytics

Connective DX

Lowering project expenses in transportation. This is making a big impact in industries such as transportation. REI leveraged this data to implement business strategies that led to increased loyalty, customer engagement and sales. Consider these examples of the power of analytics in action.