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Customer-Driven Innovation: Using Feedback to Shape Product Development

SurveySensum

Hold your horses; You better pay attention to your target market! Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. As such, listening to what your potential and regular customers have to say does matter. That’s where customer feedback comes in for your product development initiative.

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Customer-Driven Innovation: Using Feedback to Shape Product Development

SurveySensum

Hold your horses; You better pay attention to your target market! Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. As such, listening to what your potential and regular customers have to say does matter. That’s where customer feedback comes in for your product development initiative.

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AI in Call Centers: Top innovations for 2021

TechSee

Thanks to structured data analysis, predictive analytics can now be performed by extracting information from massive amounts of data and using it to predict trends and future behavior patterns, such as customer churn. The post AI in Call Centers: Top innovations for 2021 appeared first on TechSee.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

By prioritizing the customer’s perception from pre-purchase to post-purchase stages, organizations are positioned to navigate the complex nature of consumer needs effectively. And they will be rewarded for that focus on the customer! Understanding Customer Experience Management (CEM) Let’s start at the beginning.

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BigChange Begins AI Developments with Productivity-Boosting Email Generator 

CSM Magazine

“Draft My Email is an AI-powered assistant that generates messages and is expected to transform how people manage their emails,” says Jonathan Isaacs, Product Marketing Manager at BigChange. “We see it a big time-saver especially for users who have to respond to frequent incoming emails.

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Why banks should shift to offense and invest amid market uncertainty

West Monroe

These circumstances—and a looming market correction—pose a number of questions to banking leaders: Do we simply batten down the hatches and play the defensive game of tighter budgets and conservative underwriting? Or do we invest in improving our competitive position in the market when the majority of institutions are gun shy?

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How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success.