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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Customers, especially Millennials , expect transparency and honesty—and they support companies they perceive to be truthful and real.

2016 267
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3 examples of retailers re-focusing on the in-store experience

Alida

Video killed the radio star, but e-commerce hasn’t killed bricks and mortar retail. This slight uptick is despite the growth and convenience of e-commerce. Customers enjoy coming to the store to engage with baristas but also want convenience that mobile supports, he said, and the human connection is the most important ingredient.

Retail 154
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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

But the success of these programs has as much to do with insights as technology. Invest in knowing who you’re selling to because technology is a means, not an end. A strong brand reputation can be an effective gateway for supporting value proposition elements—and many are highly competitive to third-party applications.

Brands 52
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10 massive business trends that will shape 2017 and beyond

Alida

Platforms that enable companies to make better business decisions will gain influence in the marketing technology space. According to SiriusDecisions , customer intelligence management and business intelligence tools are top technology investment priorities for CMOs in 2017. The enterprise guide to customer intelligence [e-book].

2017 0
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The Art of Selling CX

Horizon CX

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

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7 Amazing Cases of Outsource Customer Service Philippines

Magellan Solutions

Customer support outsourcing in the country is among the top services offered by its BPO industry. Innovation and improvements in technology now highlights its non-voice customer support as well. . Innovation and improvements in technology now highlights its non-voice customer support as well. .

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Traditional Chatbots vs. Conversational AI

Solvvy

Automated customer support solutions also decrease human error and provide consistent, accurate information to customers. However, the gains you can expect from automating customer service depend on the type of chatbot technology you choose to deploy for your business. Traditional Chatbots vs. Conversational AI: What is the Difference?