Mon.Nov 21, 2022

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How to Build Customer Trust and Loyalty

InMoment XI

Many companies underestimate the value of customer trust and loyalty when it comes to driving higher revenue growth. It might sound counterintuitive, but convincing existing customers to return is more important than gaining new ones. This is because the cost of finding new customers is far higher than the cost of selling to existing customers. In fact, returning customers spend 67% more than first-time buyers.

Loyalty 260
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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Without understanding the numbers behind your social media efforts, you’ll have no way to determine whether or not your campaigns are successful. Thankfully, social media analytics is becoming easier and more accessible. In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts.

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Why Self-Serve Support Is Only as Good as Content

Inbenta

At this point, there is no doubt that investing in some sort of self-service tool has its positive ROI. . In the past few years, practically all businesses have invested in chatbots or virtual assistants, made available help centers and FAQ sections , or used other kinds of assisted tools with the aim of helping customers search and find answers to their requests on their own. .

ROI 98
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2022 Customer Success Leadership Study Signals Industry at a Turning Point

Education Services Group

It’s back! And it’s bigger, badder, and packed with more thrilling drama than ever. No, I don’t mean the new season of White Lotus. I’m talking about the 2022 Customer Success Leadership Study (much more exciting, IMHO). For the third year in a row, we’re tracking all the twists and turns unfolding in the Customer Success industry. In collaboration with ChurnZero and sponsored by Higher Logic Vanilla and involve.ai , our mission is to support the Customer Success community with reliable be

2022 98
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How Can You Improve Customer Experience and Service at Your Website?

CSM Magazine

The pursuit of boosting customer experience and service should be an ongoing one. This means even if your site has a good record with customer experience, there is always a chance that improvements can be made. Taking several online customer surveys and feedbacks into account, the following are rated to be among the most effective ways for improving customer experience.

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Understand your customer feedback data

Happy or Not

How can you identify key issues affecting your operations? Connect customer feedback to the when, where, and why of service performance. In the first post of our series, Business Transformation starts with customer feedback , we talked about how to collect feedback and the two criteria that needed to be met to make informed decisions: volume and credibility. .

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How to Build a Safe Space at Work with Nikki Thibodeau

Russel Lolacher

In this episode of Relationships at Work, Russel chats with community creation expert Nikki Thibodeau on creating safe spaces at work so we feel comfortable being our true selves. A few reasons why she is awesome?—?she is the former Senior Community Strategist (the first ever) at Shopify and was a strong voice in the creation of their Women’s Employee Resource Group.

Culture 59
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3 Reasons To Rethink Your Customer Idea Portal

Playvox

Any good product manager will tell you that a big part of their job is forming a deep understanding of customer needs. User idea suggestion portals are a helpful tool in doing that, but they might not be the best (or only) one for the job. What Are Idea Portals And How Do They Work? UserVoice popularized the concept in 2008, but now there are many providers of idea management software, used by companies like Spotify , Airbnb , and Microsoft.

Roadmap 52
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How to Get Your Kids Interested in IT

CSM Magazine

Technology is now ubiquitous, and it can be seen as both a benefit and a hindrance. On the one hand, it can help your child be more independent and grow up faster. On the other hand, it can be a source of never-ending entertainment that keeps them from doing anything else. The Kids-and-tech Conundrum. Whether parents should incorporate technology in their raising of children is a heavily discussed topic.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Design Do’s and Don’ts for Retailers This Holiday Season

Forrester's Customer Insights

Retailers can improve their websites and boost customer experience this holiday season by applying these tips.

Retail 49
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Nov 21 – Customer Success Jobs 

SmartKarrot

Role: Sr. Director Customer Success Location: San Diego, CA, United States (Hybrid) Organization: Workiz Inc. As a Sr. Director of Customer Success, you will develop and execute a strategy to increase customer retention and satisfaction. Manage a team of customer success managers. Work with other departments to ensure that the customers are getting the most value from the products and services.

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When You Should (and Shouldn’t) Outsource Your eCommerce Management System

Magellan Solutions

When is the Right Time to Outsource Ecommerce Management? By 2022, the Asia-Pacific region is expected to have the world’s biggest and fastest-growing ecommerce (electronic commerce) market. It is expected to make $1.77 trillion in sales. Ecommerce management should be a big part of retailers’ plans for growth if they want a good source of income that can help them deal with changes in the market.

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Is It Time To Embrace A Digital Detox?

The DiJulius Group

If it seems a bit ironic to turn to technology for a solution to technology, why not just embrace a digital detox? This means switching off all electronic devices (mobiles, smartphones, tablets, laptops, and computers) for a certain period of time. Numerous studies have shown that more time off-screen can lead to everything from an. Read Full Article.

Article 58
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Three Business Efficiency Metrics Every Product Manager Must Know

Gainsight

This article was originally published in Fast Company. Interest rates are soaring. Currency pressure is mounting. A recession may be looming. These macroeconomic headwinds are hard enough to deal with on their own. But if you’re a fast-growing product company—for which the traditional playbook is to grow at all costs—then times are doubly difficult.

Metrics 52
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Why the Future of Qualitative Research Is Digital

2020 Research

When thinking about qualitative research, traditional in-person methods like focus groups, user testing, and in-depth interviews are often what come to mind. However, integrating qualitative research into the digital age is now possible. The transformations in technology in qualitative research have produced digital tools that allow researchers and marketers to do a lot more than they could in the past, including: Conduct studies with participants anywhere in the world.

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4 Common Customer Onboarding Mistakes Most SaaS Companies Make

CSM Magazine

One of the most important things for the success of a B2B SaaS company is customer retention. Clients need to be kept satisfied, which is usually a huge challenge and several problems can appear during onboarding. A SaaS customer onboarding checklist is a great place to start but it is rarely enough. The implementation of a program with realistic expectations that cater to the future is mandatory.

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2022 consumer holiday retail shopping survey

Optimove

The post 2022 consumer holiday retail shopping survey appeared first on Optimove.

2022 75
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Key Reasons Why Your Company’s Email Signature Is Important

CSM Magazine

Email signatures are necessary for effective communication. Despite the growth of social media, it remains a powerful tool for defining a company’s identity and promoting its brand to various stakeholders. Email signatures serve this purpose, as in today’s digital world, business cards and forms lack the functionality to provide contact information.

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How We Picked The 2022 Top 10 Emerging Technologies

Forrester's Customer Insights

Since we published The Top 10 Emerging Technologies In 2022, we’ve been getting questions about how these technologies were selected out of the hundreds that Forrester tracks. Clients also ask, “Why are some obvious ones like machine learning, blockchain, the metaverse, or quantum computing missing?” Here are our top 10. Please read our four-part blog […].

2022 49
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Coaching Tips for Account Managers | Key Account Management

Kapta Customer Success

Developing a key account management program is a worthwhile effort, given the fact that key accounts can represent 30 to 50 percent of revenue and margin for many companies. So, retaining these top accounts is essential in an increasingly competitive marketplace.

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The Future of Mobility and the Cost of Living: How Consumers Plan to Adapt

Brandwatch CX

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Maximizing Brand KPIs with Brand Optimization: Usage Increases Brand Outcomes by 7X

Upwave

Waiting for post-campaign research reports–and hoping a campaign achieved success against your Brand KPIs–is no longer acceptable. In the past, agencies and media partners optimized their media to improve direct response metrics, and then research teams were forced to back into a compelling post-campaign brand story. This created a big disconnect. But if brands want to improve their branding efforts in-flight, they need to provide their agencies and media partners tools to maximize brand outcome

Brands 26
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The Future of Mobility and the Cost of Living: How Consumers Plan to Adapt

Brandwatch CX

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Learnings From Our Cloud Cost Management Wave

Forrester's Customer Insights

It’s been a grand spring, summer, and fall of Wave evaluations for me. These evaluations are time intensive. I’ve spent many nights, weekends, early and late hours on two separate cloud management evaluations. The participating vendors each spent long hours submitting answers to detailed questionnaires, lining up customer references & executive briefings, and preparing for […].

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The impacts of rising inflation and a potential recession on the healthcare industry

West Monroe

As inflation soars to its highest point in four decades and the threat of recession looms over the country, payers and providers both stand to be impacted—each in different ways. Between supply chain bottlenecks, soaring energy prices, talent shortages, and the lingering strains of the pandemic, provider margins have taken a substantial hit—one that will surely be exacerbated during a recession.

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.