Driving the Future: Integrated CX in Automotive Customer Journeys
FEBRUARY 9, 2024
The automotive industry is in the midst of a huge transformation. It’s driven, in part, by product innovation. Advancements in electric vehicles are leading to increased adoption, and concepts that were once pipe dreams—such as connectedness and autonomous vehicles—are becoming a reality. At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles.