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Your Guide to Mastering Brand Reputation Management

InMoment XI

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 378
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The Google Local Guide Program: How It Impacts Your Reputation Management Strategy

InMoment XI

The Google Local Guide program features a global community of users that companies can engage with to support their marketing activities, build brand reputation, manage online reviews and ratings, and improve online search visibility and exposure.

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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

That’s a part of the storytelling that creates emotional connections with a brand. That understanding will help you feel more emotionally connected to the brand. Brands that want to communicate this to their customers need an explanation that helps them understand how that is possible. A brand that uses this tactic is Ikea.

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How to Craft Compelling Stories to Unlocking True Customer Engagement

Beyond Philosophy

Businesses leverage storytelling to establish their brand identity, often highlighting humble beginnings or overcoming adversity. Stories simplify complex concepts, facilitate self-awareness, and enhance brand perception. We’d love to hear it and might feature it on the podcast and in the newsletter.

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

Your brand is in a relationship with your customers. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. We all have relationships with brands.

Brands 145
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Benefits of Outsourcing your NPS process

Retently

Focus on the core areas of the business Outsourcing your NPS processes would free up your time and enable you to focus on building your brand, invest in marketing, research and development, and move on to providing higher value to your product or service.

NPS 147
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When Good Isn’t Enough: Developing Customer Care that Exceeds Expectations

Interactions

New technology should support customer preferences and create or maintain a consistent experience across all touchpoints with the brand. Keep these goals central when choosing an IVA, as it’s easy to get distracted by features that may actually bring no real benefit to your customers at the cost of features that do.