Feedbackly

MAY 16, 2024

We have millions of customer interactions annually, where we can positively impact our customers’ lives,” explained Outi Marttinen, Marketing Manager of Kekäle. One of the most critical journey touchpoints is a short web store post-purchase survey that is shown in a pop-over window.

Insights 105

Insights Touchpoint Retail Measurement 105

InMoment XI

NOVEMBER 16, 2023

Elevating Customer Experience Through Strategic Productivity Insights In a recent workshop conducted at the XI Forum 2023 in London by industry experts Simon Fraser, VP, Insights and Consultancy at InMoment, and Simon Hedaux, Founder of Rethink Productivity , the focus was on enhancing productivity to drive experience improvement within businesses.

Workshop 596

Workshop 2023 Healthcare Travel 596

Feedbackly

OCTOBER 12, 2023

The importance of optimizing touchpoints in a customer journey needs no special introduction. As conjunctions of contact between the customer and brand, touchpoints play a major role in the quality of the overall customer experience. But, some touchpoints are more influential and pivotal than others. Here’s how to identify them!

Touchpoint 52

Touchpoint Customer Journey Mapping Customer Journey Social Media 52

InMoment XI

DECEMBER 19, 2022

Strong and insightful surveys help businesses understand what they are getting right and where they need improvement. Ask the right questions about the main touchpoints of their journey, not just the start and end. Design Your Survey to Gather Feedback at Every Touchpoint. How will I act on this feedback?

Touchpoint 493

Touchpoint Feedback Workshop Customer Journey 493

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. It is, therefore, important for businesses to continuously study and understand the market. Market research is also a lucrative field to enter, as many firms and organizations see the value of their services. Know who they are.

Insights 52

Insights Marketing 2022 Reference 52

InMoment XI

APRIL 3, 2024

But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints. In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey.

Customer Expectations 260

Customer Expectations Touchpoint 2024 Omnichannel 260

BirdEye

NOVEMBER 27, 2023

Birdeye Reports tackles these hurdles head-on by offering granular insights into customer experience and online reputation management (ORM). As a business, you can easily make informed decisions by consolidating data from digital touchpoints throughout the customer journey and across locations.

Insights 113

Insights Social Media Multi-Channel Net Promoter Score 113

InMoment XI

JANUARY 9, 2024

In competitive B2B markets, where products and services may be similar, customer experience becomes a key differentiator. Social media marketing platform Hootsuite leverages InMoment to make the Net Promoter Score (NPS) methodology central to its operation. Loyal customers are also more likely to recommend the business to others.

B2B 551

B2B Customer Experience Net Promoter Score 2024 551

InMoment XI

FEBRUARY 14, 2024

Omnichannel customer experience refers to providing a seamless and integrated experience for customers across multiple channels or touchpoints. Omnichannel strategies prioritize seamless integration and consistency across all customer touchpoints. What is Omnichannel Customer Experience?

Omnichannel 260

Omnichannel Customer Experience Social Media E Commerce 260

ProProfs Chat

MAY 29, 2020

What Is a Customer Touchpoint? A touchpoint is where interaction occurs between the brand and the customer. . Marketing, PR, third party sites, online reviews, etc. have scaled operations to such an extent that as marketers, a lot of times, you’re not even sure what your touchpoints are.

Touchpoint 72

Touchpoint Social Media Advertising Seminar 72

InMoment XI

JUNE 27, 2023

A VoC survey involves gathering both quantitative and qualitative feedback from customers about their various touchpoints with a company. Touchpoints could be anything from an interaction with your website, chatting with your customer service representatives, or actually using your products and services.

Customer Satisfaction 390

Customer Satisfaction Touchpoint Feedback Insights 390

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

InMoment XI

JANUARY 17, 2024

By understanding and anticipating the needs and preferences of your guests, you make them feel valued and ensure that every touchpoint in their journey contributes to positive and enjoyable experiences. This means that all interactions and touchpoints the guest has with your brand are considered. Guest experience isn’t a department.

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. For brands, message relevancy and personalization are key to mitigating marketing fatigue. 11% of respondents will never open marketing emails.

2023 111

2023 Consumers Brands Marketing 111

ThriveableBiz

NOVEMBER 13, 2023

Insights vs Facts: What's the Difference for Business Marketing? In popular usage Insights is often a substitute term for Marketing Research. The confusion between Insights and Facts. Large amounts of research for marketing are about collecting Facts. We all do it! Fair enough. Just give me the data!

Insights 52

Insights Marketing Entertainment Social Media 52

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

Optimove

JANUARY 24, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Customer Journey Orchestration is a game changer for marketers. It differs from traditional campaigns and it’s crucial for creating personalized experiences that boost engagement, sales, marketing attribution and customer loyalty.

Customer Journey 72

Customer Journey Multi-Channel Marketing Touchpoint 72

InMoment XI

MARCH 25, 2024

According to Forrester, fewer than 10% of enterprises are advanced in their insights-driven capabilities. By equipping your organization with predictive analytics tools, you can gain rich insights into customer behavior, make data-driven decisions, and optimize business operations. What is Predictive Analytics?

Customer Experience 260

Customer Experience Social Media E Commerce Retail 260

Optimove

JUNE 1, 2023

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

Customer Journey 98

Customer Journey E Commerce E-support Marketing 98

InMoment XI

APRIL 6, 2022

Hopefully with your marketing efforts and channels, the customer will come across your company and become aware of your solution to their problem. Anytime a potential customer interacts with your brand, you have a touchpoint. Optimizing the customer journey also helps decision makers at the company to stay focused on customers.

Customer Journey 517

Customer Journey Customer Journey Mapping Touchpoint Loyalty 517

Optimove

SEPTEMBER 25, 2023

We’ve forged a bond with our smartphones that transcends mere functionality, and any effective mobile marketing strategy must acknowledge that. By leveraging insights from a CDP, brands can use an MMH to curate content that speaks directly to the customer’s interests, ensuring each touchpoint resonates deeply.

Marketing 97

Marketing Touchpoint Loyalty Social Media 97

InMoment XI

JULY 12, 2023

Customer experience refers to the overall impression and perception customers have of a brand based on their interactions and touchpoints throughout their journey, encompassing every aspect of their engagement, from initial awareness to post-purchase support and beyond. You need to understand the most important touchpoints and interactions.

Customer Experience 260

Customer Experience Social Media Touchpoint Net Promoter Score 260

Optimove

OCTOBER 18, 2023

It’s also a treasure trove of marketing wisdom. Drawing on exclusive data collaborations with industry leading B2C brands, Optimove has unearthed valuable insights over the past three years that can elevate your marketing game during this critical sales period. Ensure your brand message is uniform across all touchpoints.

Insights 78

Insights Multi-Channel Omnichannel B2C 78

Optimove

MAY 1, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Embrace the power of Optimove’s capabilities to conquer marketing uncertainties and elevate your campaigns to new galaxies of success.

Marketing 59

Marketing Download Customer Insights Customer Journey 59

Feedbackly

MARCH 10, 2023

Aiwifi is a fast-growing company that offers AI-based Wifi marketing analytics and loyalty system for businesses of all sizes. Aiwifi and Feedbackly provide a richer omnichannel touchpoint selection for listening to your customers, understanding them, learning about their preferences, and improving their customer experience.

Touchpoint 52

Touchpoint Feedback Net Promoter Score Omnichannel 52

InMoment XI

JULY 13, 2023

The panelists engaged in insightful discussions, sharing their organisational challenges and best practices, while attendees were to engage in polls aimed at answering three key questions on preparedness, challenges, and changes related to Consumer Duty.

Consumers 492

Consumers Financial Competitive Advantage Customer Centricity 492

BirdEye

OCTOBER 18, 2023

Let’s explore expert insights on how harnessing AI can transform customer engagement, operational efficiency, and more. In this article, we’ll dive into key insights from Microsoft, Google, and other experts who are at the forefront of AI and digital customer experience.

Insights 109

Insights Customer Expectations Consumers Feedback 109

SurveySparrow

MARCH 5, 2024

So how do you uncover those crucial business insights? These visual representations will help business executives make effective decisions with dashboard insights. An Executive Dashboard provides a visual representation of overall business performance by consolidating multiple survey insights in one place.

Insights 52

Insights Net Promoter Score Hospitality Healthcare 52

InMoment XI

JANUARY 25, 2024

Gartner defines this report as: “A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.”* The Magic Quadrant evaluates technology providers in a specific market based on their ability to execute and their completeness of vision.

Reference 260

Reference Roadmap Innovation Technology 260

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. This requires a culture of innovation, and customer experience innovation is a known differentiator in the market.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Very Best Service

JANUARY 26, 2024

Making Marketing and Customer Service Work Together Image by DALL·E 3 Imagine this: your marketing team crafts a beautiful campaign, promising the world to potential customers. That is the painful reality when marketing and customer service operate in silos. The result? A bitter mess that nobody enjoys. Here's how: 1.

Customer Service 52

Customer Service Marketing Touchpoint Demo 52

Optimove

JANUARY 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more 1.

2025 59

2025 Marketing 2024 Customer Centricity 59

ThriveableBiz

NOVEMBER 13, 2023

Building Trust with Customers when Gathering Insights - It comes down to relationships in marketing. And for your insights program to be an effective marketing touchpoint, customers must feel respected and safe, as in any relationship. Its very easy for a marketer to be immersed in data.

Insights 52

Insights Net Promoter Score Touchpoint Social Media 52

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Drive more revenue.

Marketing 109

Marketing Multi-Channel Events Demo 109

Retently

OCTOBER 1, 2018

CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. What are Customer Journey Touch Points?

Customer Journey Mapping 107

Customer Journey Mapping Touchpoint Customer Journey Social Media 107

InMoment XI

JANUARY 23, 2023

You know what touchpoint you’re examining, what you’re hoping to learn, and what questions you’re going to ask. Together, with our Director of Marketing Sciences, Sharon Allberg, in this post we’ll share with you a collection of best practice tips for using rating scales in your customer surveys What Is a Survey Rating Scale?

Touchpoint 491

Touchpoint Insights Consulting Customer Experience 491

SurveySparrow

JULY 18, 2023

Customer experience marketing is the key to unlocking personalized experiences, seamless interactions, and emotional connections that form the foundation of success. Customer experience marketing is a strategic approach that prioritizes creating positive interactions and relationships between businesses and their customers.

Marketing 52

Marketing Customer Experience Touchpoint Social Media 52