Remove it-it
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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Sometimes, they will choose that company even if the product is slightly more expensive because they recognize and trust the name. For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity.

Brands 492
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CX Design: What It Is, How It Works, and How It Creates Experience Improvement

InMoment XI

But how do those organizations design CX programs? What goes into deciding which interactions to scrutinize, the goals formed around that work, and so much more? If you’re curious about CX design and how organizations wield it, you’ve come to the right place! Let’s get into it! What Is CX Design? What Does the CX Design Process Look Like?

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Predictive analytics is a category of data analytics and the process of using data, statistical algorithms, AI, and machine learning techniques to identify the likelihood of future outcomes based on historical data. Put simply: it involves analyzing current and historical data to make predictions about future events or trends.

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Net Promoter Score for Website Visitors: Is it Worth it?

Retently

If you’ve visited a newspaper website in the last year, chances are that you’ve run into at least one pop-up asking you to complete a reader survey. Did you answer it, or did you close it and get back to reading? If you completed it, did you have any valuable feedback to share? If it does, why? If it doesn’t, why not?

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What Does it REALLY Mean to Put CX First?

The 5 Essentials of a CX-First Platform Customer experience was once considered a soft metric, or a “nice to have.” But it is now a board-level priority for many brands. The experience you provide your customers is a defining way to differentiate your business from the competition.

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Survey fatigue: What it is, why it happens, and how to avoid it

delighted

In this guide, we outline what survey fatigue is, what causes it, and how to avoid it so you can make the most of your feedback program. What is survey fatigue? Survey fatigue is when respondents are no longer interested in completing your surveys due to the volume of surveys or the effort it takes to complete them. What can cause survey fatigue?

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CX Education for Employees: Why it Matters & How to Develop Your Program

Experience Investigators by 360Connext

Why does Customer Experience Training Matter? It’s common for Customer Experience (CX) to be misunderstood as reactive customer service, support, or even ‘just being nice to customers.’ ’ CX is much more than these, though. I like to define Customer Experience as: A mindset. A strategy. A business discipline.

Culture 378
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The Ultimate Guide to Monetizing Customer Learning

This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Customer Experience Myths Guidebook

A CX myth is something widely believed or implemented that is based on “how we’ve always done it” thinking, rather than delivering truly innovative customer experiences. What CX myths are holding organizations back from top-level customer experience performance? What can companies do to find solid ground and move forward successfully?

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Customer Education Maturity Model: How Customer Learning Programs Create Value

The Customer Education Maturity Model was developed from an extensive study of the industry, including interviews with leaders in the customer learning space. It delivers a comprehensive guide to moving the needle on your customer learning program. You’ll learn: The roadmap for how superior customer learning programs grow.

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The Verint Experience Index: Retail

Retail customers value price above everything, but the importance of other factors varies for different brands.

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Discover What Stage Your CE Program is in and the Next Steps for Tomorrow’s Growth

Step 4: Expand Business Impact. Step 5: Elevate the Brand. The checklist was developed from an extensive study of the industry, including interviews with leaders in the customer learning space. It will also help you determine the next high-impact initiatives to undertake in order to advance to the next stage of program maturity.

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How Mature Are Your Digital Experiences? A Step-by-Step Guide to Improved CX

Getting your customer experience (CX) right drives business success. Not only does a better CX improve customer satisfaction, increase retention, and create more engagement, it also drives key business results, including lower operational costs and higher profits.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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Positioning Your Community: How to Find and Deliver Your Community's Unique Value

Speaker: Richard Millington, the Founder of FeverBee

Every community has one, but many are either unaware of what it might be, or how to deliver on it. Why is this a problem? Too many communities fail to reach a critical mass of activity or achieve their full potential because they haven't identified or pursued their unique value. Which values members care about the most.