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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

I defined it for myself as the mix of rational and emotional parts of an interaction with a customer, which later became my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast.

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. His research focuses on customer satisfaction, customer experience, measurement, and management. Guess what? It’s at an all-time low for the last 17 years. So, how can this be?

2010 89
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Why Good Customer Experience Starts With Your Internal Culture

Customer Bliss

In today’s episode, I chat with Leslie McNamara , who is the Chief Marketing Officer and Managing Director in workforce development at Citi Retail Services. Citi Retail Services forms an integrated and close relationship with brands that are carefully managed and curated. What Do You Know Now That You Wish You Knew Then? .

Culture 147
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UK Scores Fall Whilst U.S. Rise – What’s The Problem?

Beyond Philosophy

Is it that Customer Experience teams in the UK (and the senior management who support them) don’t care about Customer Experience other than talking about it? I founded Beyond Philosophy in the UK back in 2002. My first work as a customer experience consultant was there. However, we have since moved the company operations to the U.S

2002 153
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Be Passionate About Your Customers and They Will Never Leave – CX Lessons by Ms. Shweta Jha, Quality and Customer Experience Manager, Ferns N Petals

Customer Guru

Jha currently manages three functions in Ferns N Petals – Training, Quality, and Customer Experience. I started my career with Convergys in 2002 as a Customer Service Representative. I was genuinely fond of meeting and interacting with people, so the aviation industry was a perfect fit for me. Shweta Jha.

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7 Questions That Reveal Whether Your Company is Committed to CX

Beyond Philosophy

When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. When you’re having your regular management meetings, where are the Customer Experience and the customer stats listed on the schedule? How much time do senior and middle managers spend talking to customers?

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Watch Out! We Are in Danger of Repeating the Same Mistakes We Did Last Year!

Beyond Philosophy

The last big thing, Customer Relationship Management (CRM), was old news. 13:27 Colin reads some articles for 2002 regarding CRM, when experiences were becoming a new focus and compares it to what is happening with Customer Experience today. After all, everyone had one at that point. Follow Colin on LinkedIn and Twitter.

2002 78