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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” That is why I decided to write about these best-kept secrets in portfolio management, which even large corporations are not always aware of!

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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

CX Day Thoughts on Brand-behind-the-Brand Storytelling. By Scott Yates, General Manager, HGS. That’s precisely why brand storytelling is all the rage in today’s world. So this is perfect timing for a blog about how contact centers play an essential role in brand storytelling. In three key ways, we work to: 1.

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Helping AI Help Agents: A Better Way to Use AI Applications in the Contact Center

Upstream Works

It was 2006 and it was way ahead of its time – providing omnichannel agent desktop capabilities long before the concept of “omnichannel” was formed. To provide reporting to management so that agents could be better trained and given the information and tools they needed to do their jobs more easily.

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How Do Luxury Brands Meet The Needs of Consumers Right Now?

NetBase

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. Finishing 2019 with a brand value of $47.2

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Top women CXOs

CloudCherry

Jeanne is the author of the famous book, “Chief Customer Officer” (Jossey-Bass, 2006). She specializes in understanding Customer Journey Management in-depth and has a keen sense to create Customer delight in every step of the way. She is specialized at guide leaders and businesses to earn customer-driven growth and development.

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A History of Customer Support Technology

Team Support

Companies started using customer relationship management (CRM) software to manage customer information and interactions. was initially designed as a contact management tool, but evolved to include more CRM functionalities over the years. One of the early pioneers in CRM software was ACT!, which launched in 1987.

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Master Experience Leadership Now

ClearAction

This is in contrast to Experience Management maximizing brand allies via referrals and quick wins, and Touchpoint Management maximizing revenue (or productivity for employee experience or nonprofits or governments) by reversing and offsetting churn. When it’s hard to close this gap, then manage expectations better.