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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

by Dan Gingiss (Dan Gingiss) Today, your customers compare you to every customer experience they have with every other brand. They no longer compare you to direct competition but to the best experience they have from any company or brand. And beyond loyalty is a brand fan. Do You Know Who Your Competition In Business Really Is?

2024 81
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Women Want Social Responsibility from Their Brands

Beyond Philosophy

The demand for corporate social responsibility continues to sweep the brand marketplace. According to new research from Nielsen, corporate social responsibility is important as a benefit to positive branding efforts. We also know for your brand reputation positive press is key. Competition in the marketplace is fierce.

Brands 109
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Three tips to better mitigate risk and ensure successful brand launches [for IP professionals]

Clarivate

Trademark research and risk assessment are essential to successfully launch a new brand. When IP professionals provide fast and accurate answers to critical launch questions, they not only help brand owners make more confident business decisions, but they also become invaluable strategic partners.

Brands 52
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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

Consumers today expect speedier access to services than ever before. Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ). Estimations show that about 78% of consumers on a transaction did not choose to make an intended sale. . Innovation should be customer-centric.

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Wells Fargo: They Should Do This

Beyond Philosophy

The Consumer Financial Protection Bureau (CFPB) meted out a $185 million fine that included a $100 million penalty to Wells Fargo in 2016 for their violation and abuse of consumer trust. Customers that trust an organization have feelings for the company or brand and want to do business with them.

2011 141
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New Research Shows Organisations Are Failing to Grasp Customer Interaction Needs

CSM Magazine

The figure comes from research undertaken by business process outsourcing firm Sigma Connected , and digital collections and recoveries experts Arum, with the partnership surveying 50 UK companies about their use of human interaction and digital channels when engaging with customers. Click here to view the webinar!

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Guest Blog: Why Convenience is a Key Differentiator in CX

ShepHyken

No matter how big your company is today, or how well your brand is faring, it’s a fact that you always have room to improve your relationship with your customers. One effect of the digital transformation has been the erosion of the traditional definition of brand loyalty. Easy: The New Loyalty.

Blog 116