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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. Connect with Shep on LinkedIn.

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Top Posts of 2023 on Customer Centricity

C3Centricity

Since we founded C3Centricity in early 2011, one of our traditions has been to share the most popular posts on customer experience at the beginning of each new year. This past year has been particularly successful for C3Centricity, with many of our newest posts getting the top scores globally!

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The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”

Beyond Philosophy

They were trying to capitalize on a trend where more and more consumers want to buy from brands that share the same values as them. Here’s the one that best captures it in my opinion: 77% of consumers say they buy from brands who they share values with (Havas Group, 2019). I know what Hyundai were onto. years vs 3.4 What’s at stake?

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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

Consumers today expect speedier access to services than ever before. Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ). Estimations show that about 78% of consumers on a transaction did not choose to make an intended sale. . Only collect vital data .

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New Research Shows Organisations Are Failing to Grasp Customer Interaction Needs

CSM Magazine

The figure comes from research undertaken by business process outsourcing firm Sigma Connected , and digital collections and recoveries experts Arum, with the partnership surveying 50 UK companies about their use of human interaction and digital channels when engaging with customers. Click here to view the webinar!

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Wells Fargo: They Should Do This

Beyond Philosophy

The Consumer Financial Protection Bureau (CFPB) meted out a $185 million fine that included a $100 million penalty to Wells Fargo in 2016 for their violation and abuse of consumer trust. Now the question becomes what should Wells Fargo do next? million deposit accounts and over 500,000 credit accounts in all.

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Guest Blog: Why Convenience is a Key Differentiator in CX

ShepHyken

Similarly, as far back as 2011, RightNow’s 2011 Customer Experience Impact Report found that 55 percent of consumers said that easy access to support and information can make them fall in love with a brand. 74 percent said they will do repeat business with a company if their experience is easy.

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