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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior.

Consumers 160
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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

by Dan Gingiss (Dan Gingiss) Today, your customers compare you to every customer experience they have with every other brand. They no longer compare you to direct competition but to the best experience they have from any company or brand. And beyond loyalty is a brand fan. Do You Know Who Your Competition In Business Really Is?

2024 80
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Women Want Social Responsibility from Their Brands

Beyond Philosophy

The demand for corporate social responsibility continues to sweep the brand marketplace. According to new research from Nielsen, corporate social responsibility is important as a benefit to positive branding efforts. We also know for your brand reputation positive press is key. Competition in the marketplace is fierce.

Brands 109
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Three tips to better mitigate risk and ensure successful brand launches [for IP professionals]

Clarivate

Trademark research and risk assessment are essential to successfully launch a new brand. When IP professionals provide fast and accurate answers to critical launch questions, they not only help brand owners make more confident business decisions, but they also become invaluable strategic partners.

Brands 52
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Walgreens Captures Consumer Concerns with Care Clinics

NetBase

Consumers are worried about lots of things – more so than ever before. It is expanding its offerings to speak to consumer concerns, by opening care clinics across the U.S. Telehealth has become a household term as consumers make appointments, refill prescriptions, and talk to their doctor all from the comfort and safety of their homes.

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Use of Live Chat or Social Media for Customer Service: One More Way to Make or Break Your Brand!

Bill Quiseng

In 2011, An American Express survey found that Americans tell an average of 9 people about good experiences and 16 people about poor experiences. Power, 67% of consumers have used a company’s social media channel for their customer service needs. I am going to be watching from afar to see how this move bodes for this big brand.

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Wells Fargo: They Should Do This

Beyond Philosophy

The Consumer Financial Protection Bureau (CFPB) meted out a $185 million fine that included a $100 million penalty to Wells Fargo in 2016 for their violation and abuse of consumer trust. Customers that trust an organization have feelings for the company or brand and want to do business with them.

2011 141